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All Journal Madani: Multidisciplinary Scientific Journal Socius: Social Sciences Research Journal
Shaqina, Maheza
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Mengoptimalkan Proses Bisnis Melalui Pengelolaan Referensi dan Master Data Manajemen Shaqina, Maheza; Nasution, Muhammad Irwan Padli
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 11 (2025): June, 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Managing reference and master data has become one of the most important challenges to support business efficiency in the digital age. This study explores how effective data management can improve decision-making and add value. The methodology employed includes a literature review and descriptive analysis of the cases studied. The findings indicate that structured data management can enhance integrity, reduce duplication, and accelerate operational processes.
Analisis Studi Kelayakan Bisnis pada Usaha Chicken Holic Vientiany, Dini; Adhelia, Dhea Putri; Shaqina, Maheza; Ginting, Nabilah Azzahra Amin Br
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18265419

Abstract

This study aims to evaluate the business feasibility of Chicken Holic, a modern crispy chicken outlet targeting students and young workers. The research methodology involves a comprehensive business feasibility study approach, covering various aspects such as market and marketing, legal, technical and operational, managerial, financial, sharia and halal, socio-economic, and environmental aspects. Information was collected through a survey of 57 respondents and analysis of relevant documents. The findings indicate that Chicken Holic is highly feasible from a financial perspective, with a BEP of 49 servings per day, a net profit of IDR 15,350,000 per month, an ROI of 614% per year, and an investment return period of 1.95 months. In terms of the market, 64.9% of respondents considered the product price to be standard and affordable. This business is also in line with sharia principles, as it uses halal-certified raw materials, has a positive social impact through the employment of local workers, and adopts environmentally friendly waste management practices. Based on the analysis conducted, Chicken Holic is deemed feasible to operate with significant growth potential.
Co-Authors Adhelia, Dhea Putri Ginting, Nabilah Azzahra Amin Br Nasution, Muhammad Irwan Padli Vientiany, Dini