Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Dinasti International Journal of Education Management and Social Science
Putra S, Wahyu Surya
Unknown Affiliation
Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of the Influence of Cultural Factors on Consumer Preferences in Product Purchasing Decisions: A Cross-Cultural Study of the Global Market Herdiyanti, Herdiyanti; Launtu, Ansir; Rahayu, Betty; Putra S, Wahyu Surya; Anam, Chairul
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2808

Abstract

This article delves into the intricate relationship between cultural factors and consumer preferences, focusing on their impact on product purchasing decisions in the global market. Through a comprehensive literature review, various cultural dimensions such as values, beliefs, norms, and traditions are examined for their influence on consumer behavior. The analysis encompasses diverse cultural contexts, highlighting the significance of understanding cultural nuances in shaping consumer preferences. The findings reveal a complex interplay between culture and consumer choices, indicating that cultural factors significantly shape individuals' perceptions of products and brands. Moreover, this cross-cultural article underscores the need for businesses to adopt culturally sensitive marketing strategies to effectively target and engage diverse consumer segments worldwide.
Co-Authors Chairul Anam, Chairul Herdiyanti, Herdiyanti LAUNTU, ANSIR Rahayu, Betty