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TINJAUAN ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI DALAM PENGARUHNYA TERHADAP MINAT KONSUMEN PADA PT. GO-JEK INDONESIA CABANG MAKASSAR Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 2 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.632 KB)

This study aimed to analyze the influence of electronic word of mouth and the perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar branch on South Sulawesi. This study is a survey research using questionnaires as instrument and taken as many as 70 respondents using purposive sampling method. The data collection is done by providing a list of questions to respondents who know or have ever used the services of Go-jack. This research use multiple linear regression analysis. The hypothesis was tested by t test and F test. The test results showed that the electronic word of mouth and the perception of value either partially or simultaneously positive and significant impact on consumer interest. Variables electronic word of mouth and is able to explain the variable value perception of consumer interest by 80.3% and the remaining 19.7% can be explained by other variables not included in the research model.

PENGARUH CITRA MEREK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA RUSH (Studi pada PT. Hadji Kalla Cabang Alauddin Makassar) Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 1 (2019): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.261 KB)

Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word Of Mouth Communication on consumer purchase decisions on the  Toyota Rush PT. Hadji Kalla Branch Alauddin Makassar.Collecting data using primary data obtained from questionnaires by using random sampling. The population is all consumers who have ever made a purchase in a specified timeframe starting from the year 2014 to 2017 as many as 894 people, whereas samples taken amounted to 90 respondents. The results of the questionnaire have been tested for validity and realibilitasnya, also has tested the assumptions of classical form of normality test and multicollinearity. Methods of data analysis using regression techniques.The results showed that in the proposed hipotesi acceptable because test results were positive and significant hypotheses. This means that the brand image and word of mouth communication positive and significant impact on the desperation of purchase

PENGARUH BAURAN PROMOSI YANG DILAKSANAKAN OLEH KFC MAKASSAR TERHADAP KEEFEKTIFAN KINERJA PERUSAHAAN Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.775 KB)

This study aims to determine the application of the promotional mix used by Restaurant Kentucky Fried Chicken (KFC) Makassar. This study descriptive qualitative research that will provide an overview the implementation of the promotion mix conducted Restaurant Kentucky Fried Chicken (KFC) Makassar in increasing the amount of buyer. Implementation activities Makassar KFC promotion mix is done by advertising, namely the promotion of the use of multiple media, such as newspapers, radio, installation of signs (nameplate), banners and brochures. Then the individual sales (face to face), namely through the promotion of energy waitresses and distribute flyers. Furthermore, sales promotion, namely promotion by way of trade promotion activities, promotion package, sponsorship and exhibition that followed. While the publication is in cooperation with the press on events and the opening of a new office inauguration Restaurant Kentucky Fried Chicken (KFC) Makassar. KFC promotion activities carried on successfully increased the number of buyers each mount. Strategi promotional mix compiled by doing a few steps, include the identification of target markets, designing messages, media selection and determination of the promotion mix, so it will realize the goal of promotion, which is to create a positive image society and the buyer of the company, to attract buyers and retain existing customers, to realize the greatest possible sales transactions and to increase the optimal profit.

PERAN MODERASI ISLAMIC PERSONALITY DALAM MENJELASKAN PENGARUH COMPETENCY DAN TALENT MANAGEMENT TERHADAP KINERJA INDIVIDUAL KADIR, MUH AKOB; LAUNTU, ANSIR
SEIKO : Journal of Management & Business Vol 3, No 1 (2019): July-December
Publisher : Program Pascasarjana STIE Amkop Makassar

ABSTRAK Tujuan studi ini adalah menguji secara empiris dan menganalisis peran SDI dalam pengembangan Perbankan Syariah di Indonesia, dan secara khusus peneliti: 1) melakukan identifikasi faktor-faktor yang membentuk Kompetensi; 2) melakukan analisis faktor-faktor yang membentuk Kompetensi dalam mencapai Kinerja Individu dengan faktor Islamic Personality yang diprediksi dapat memberikan efek moderasi; 3) melakukan rumusan profil kompetensi karyawan Perbankan Syariah berdasarkan model yang menjelaskan hubungan kompetensi dan Talent Management serta Islamic Personality dengan kinerja individu. Studi ini sangat berperan dalam pengembangan model Kompetensi SDI yang multi dimensi, yang memiliki kompetensi lintas keilmuan, memiliki kompetensi sebagai seorang ahli investasi, sekaligus ahli keuangan dan perbankan, beretika serta memahami sharia compliancy. Yang pada gilirannya dapat mengatasi kesenjangan ketersdiaan SDI yang kompeten dengan kebutuhan SDI industri perbankan Syariah di Indonesia, baik secara kualitatif maupun kuantitatif, Studi ini sangat berguna sebagai bahan pengembangan konsep atau teori yang dapat diuji, dan dapat dijadikan barometer dalam pengembangan kualitas dan kuantitas SDI Perbankan Syariah. Originalitas studi ini adalah mengisi kekosongan penjelasan, baik dari teori maupun dari variasi hasil studi sebelumnya dengan cara: (1) meletakan peran Islamic Personality sebagai variabel moderasi; (2) Studi ini berusaha mengungkap Kinerja Individu berbasis nilai-nilai Syariah. Hasil Studi ini akan diformulasi menjadi sebuah artikel, dan selanjutnya dipublikasikan pada jurnal Internasional bereputasi yakni: Business Process Management Journal. Kata-kata Kunci : Competency, Talent Management, Islamic Personality, Kinerja Individu

TINJAUAN ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI DALAM PENGARUHNYA TERHADAP MINAT KONSUMEN PADA PT. GO-JEK INDONESIA CABANG MAKASSAR Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 7 No 2 (2018): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (560.632 KB)

This study aimed to analyze the influence of electronic word of mouth and the perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar branch on South Sulawesi. This study is a survey research using questionnaires as instrument and taken as many as 70 respondents using purposive sampling method. The data collection is done by providing a list of questions to respondents who know or have ever used the services of Go-jack. This research use multiple linear regression analysis. The hypothesis was tested by t test and F test. The test results showed that the electronic word of mouth and the perception of value either partially or simultaneously positive and significant impact on consumer interest. Variables electronic word of mouth and is able to explain the variable value perception of consumer interest by 80.3% and the remaining 19.7% can be explained by other variables not included in the research model.

PENGARUH CITRA MEREK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA RUSH (Studi pada PT. Hadji Kalla Cabang Alauddin Makassar) Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 8 No 1 (2019): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.261 KB)

Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word Of Mouth Communication on consumer purchase decisions on the  Toyota Rush PT. Hadji Kalla Branch Alauddin Makassar.Collecting data using primary data obtained from questionnaires by using random sampling. The population is all consumers who have ever made a purchase in a specified timeframe starting from the year 2014 to 2017 as many as 894 people, whereas samples taken amounted to 90 respondents. The results of the questionnaire have been tested for validity and realibilitasnya, also has tested the assumptions of classical form of normality test and multicollinearity. Methods of data analysis using regression techniques.The results showed that in the proposed hipotesi acceptable because test results were positive and significant hypotheses. This means that the brand image and word of mouth communication positive and significant impact on the desperation of purchase

PENGARUH BAURAN PROMOSI YANG DILAKSANAKAN OLEH KFC MAKASSAR TERHADAP KEEFEKTIFAN KINERJA PERUSAHAAN Launtu, Ansir
Jurnal BISNIS & KEWIRAUSAHAAN Vol 4 No 1 (2015): Jurnal BISNIS & KEWIRAUSAHAAN
Publisher : Jurnal BISNIS & KEWIRAUSAHAAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.775 KB)

This study aims to determine the application of the promotional mix used by Restaurant Kentucky Fried Chicken (KFC) Makassar. This study descriptive qualitative research that will provide an overview the implementation of the promotion mix conducted Restaurant Kentucky Fried Chicken (KFC) Makassar in increasing the amount of buyer. Implementation activities Makassar KFC promotion mix is done by advertising, namely the promotion of the use of multiple media, such as newspapers, radio, installation of signs (nameplate), banners and brochures. Then the individual sales (face to face), namely through the promotion of energy waitresses and distribute flyers. Furthermore, sales promotion, namely promotion by way of trade promotion activities, promotion package, sponsorship and exhibition that followed. While the publication is in cooperation with the press on events and the opening of a new office inauguration Restaurant Kentucky Fried Chicken (KFC) Makassar. KFC promotion activities carried on successfully increased the number of buyers each mount. Strategi promotional mix compiled by doing a few steps, include the identification of target markets, designing messages, media selection and determination of the promotion mix, so it will realize the goal of promotion, which is to create a positive image society and the buyer of the company, to attract buyers and retain existing customers, to realize the greatest possible sales transactions and to increase the optimal profit.

PENGARUH KOMPETENSI DAN PROFESIONALISME AUDITOR INTERNAL TEHADAP KINERJA KARYAWAN DENGAN INTERNAR KONTROL SEBAGAI VARIABEL INTERVENING Muh. Akob; Ansir Launtu; Irwan AS
E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Vol 20, No 2 (2019): Oktober
Publisher : Faculty of Economics and Business, Universitas Malikussaleh

This study aims to determine the effect of competence and professionalism of internal auditors on the performance of Employees with Internal Control as Intervening Variables. The research sample consisted of 96 Kalla Group employees who were directly involved in the finance department. The questionnaire was tested for validity and reliability test before research. The analysis prerequisite tests used were normality test, linearity test, mulitikolonieritas test and heteroscedasticity test. Analysis of the data used is simple regression analysis and multiple regression analysis. The results showed (1) There was a significant positive effect on internal auditor competency on employee performance; (2) There is a significant positive effect of internal auditor professionalism on performance; (3) There is a significant positive effect of internal control on employee performance (4) There is a significant positive effect on internal auditor competence on internal control; (5) There is a significant positive effect on the professionalism of internal auditors on internal control; (6) There is a significant positive effect of internal auditor competence on employee performance through Internal control as an intervening variable; (7) There is a significant positive effect of internal auditor professionalism on employee performance through Internal Control as an Intervening variable.

ANALISIS DAN EKSISTENSI POLITIK KANDIDAT WALIKOTA DALAM MEYAKINKAN PEMILIH PADA PILKADA KOTA MAKASSAR DI TINJAU DARI ASPEK MARKETING MIX Ansir Launtu
AkMen JURNAL ILMIAH Vol 6 No 2 (2009): AKMEN Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

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This Research is of political eksistensi evaluated from aspect of Marketing MIX ( Product, Promotion, Price And Place) in assuring all elector at regional leader election ( PILKADA) of Town Makassar. With the research method have the character of the explanative and use the analysis regresi, known that by the confidence chosen the couple of candidate of regional leader of Town Makassar do not change until hole moment as consequence of image and image candidate which is on the market trusted and believed can overcome the problems ( product), advertisement done to be felt by more touching ( promotion), assess the efficacy belief will and candidate successfulness (price), and the candidate plunged direct meet the elector candidate anywhere reside in and whenever place able to be done as maximum

PENGARUH TARIF DAN PROMOSI TERHADAP CITRA MEREK (STUDI PADA KONSUMEN PENGGUNA TRANSPORTASI ONLINE DI KOTA MAKASSAR) Ansir Launtu
AkMen JURNAL ILMIAH Vol 16 No 2 (2019): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

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This study aims to determine whether tariffs and promotions have an effect on brand image (a study on consumers of online transportation users in the city of Makassar. Data collection using Primary data in the form of data obtained from questionnaires using purposive sampling technique. The population is the people who are Grab consumers of online transportation users in, Makassar City, while the samples taken are 45 respondents. The results of the questionnaire have been tested for validity and reliability, and have also been tested for classical assumptions in the form of assumptions of normality and multicollinearity. Data analysis method uses multiple regression techniques. The results showed that all hypotheses had a positive and significant effect based on t test. This means that the Tariff and Promotion partially all have a positive and significant effect on Brand Image (Study on Consumers of Online Transportation Users in Makassar City). Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Tarif Dan Promosi Terhadap Citra Merek (Studi Pada Konsumen Pengguna Transportasi Online Di Kota Makassar. Pengumpulan data menggunakan data Primer yaitu berupa data yang diperoleh dari kuesioner dengan menggunakan teknik purposive sampling. Populasinya adalah masyarakat yang merupakan konsumen Grab pengguna transportasi online di Kota Makassar, sedangkan sampel yang diambil berjumlah 45 responden. Hasil kuesioner telah diuji validitas dan reliabilitas, juga telah diuji asumsi klasik berupa asumsi normalitas dan multikolonieritas. Metode analisis data menggunakan teknik regresi berganda. Hasil penelitian menunjukkan bahwa semua hipotesis berpengaruh positif dan signifikan berdasarkan uji t. Ini berarti bahwa Tarif dan Promosi secara parsial semuanya berpengaruh positif dan signifikan terhadap Citra Merek (Studi Pada Konsumen Pengguna Transportasi Online Di Kota Makassar).

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