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Analysis of Communication Privacy Management on TikTok Nikita, Gabriella; Ariadi, Sandi Dwi; Christian, Timotius
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4606

Abstract

Social media is a digital platform that allows people to create, share and exchange information, ideas and content in various formats, such as text, images, video and audio. It allows people and groups to interact over the internet, allowing them to interact with each other in real time or asynchronously. This research aims to find out how Gen-Z carries out privacy management on the TikTok application. The research was conducted qualitatively by conducting in-depth interviews with a total of three informants with an analysis method using Communication Privacy Management (CPM) theory. The results of this research are that privacy settings in the TikTok application are important and must be maintained by users. The conclusion of this research is related to how users use privacy restrictions on their respective accounts. The results of the research findings can also provide theoretical implications, namely these findings can explain that issues related to privacy in an application like TikTok are very important and as a user you must understand this before or when using the application. The practical implications are that TikTok users can take advantage of the features provided by the application as an effort to protect the privacy of their communications.
Minimal Warnings, Positive Tones: How Social Media Content Normalizes E-Cigarette Use Among Indonesian Youth Christian, Timotius; Alkadrie, Najwa Ulfa; Nikita, Gabriella
Jurnal Sosial Teknologi Vol. 5 No. 6 (2025): Jurnal Sosial dan Teknologi
Publisher : CV. Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsostech.v5i6.32236

Abstract

Indonesia is the country with the largest cigarette consumption in Southeast Asia and among the highest in the world. Cigarette consumption in the country is comparable to daily food expenditure, reflecting its widespread use. In addition to conventional cigarettes, e-cigarettes are also increasingly popular, especially among young people. The rise of social media has significantly increased exposure to e-cigarettes, as platforms allow user-generated content where anyone can create and share promotional materials. Unlike traditional cigarette advertising, which is regulated by specific broadcast hours, e-cigarette promotion on social media is largely unrestricted, leaving it up to content creators to self-regulate. Using a quantitative content analysis approach, this study examined 200 posts (100 from each platform) from June to September 2023. Content was categorized based on age and health warnings, promotional elements, and tone. Data reliability was ensured through inter-coder agreement. Findings show that both users and influencers largely portray e-cigarettes in a positive light, emphasizing their luxury and safety, while often ignoring age and health warnings. Marketing strategies such as freebies, product reviews, and vape tricks are increasingly appealing to young audiences. These findings highlight the urgent need for stricter regulation of e-cigarette promotion on social media to protect young people from potential health risks.