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All Journal Prosiding Seminar Nasional Program Pengabdian Masyarakat Journal of Educational Sciences
Fadila, Fitri
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Pemberdayaan UMKM Melalui Pelatihan Digital Marketing Anugrah, Rinasa Agistya; Raharjo, Nibrasirizal Nirwasita; Agustin, Anindita Dwi Saphira; Pangestu, Rian Ade; Archita, Sylphie Cinta; Tsalistalitha, Syifa; Fadila, Fitri; Purwanto, Kevin Bintang Azhari; Kayana, Bajra Hita; Dhiyaulhaq, Raya Diaz Tahta
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1373

Abstract

Economic development continues to change along with the progress of the times, and MSMEs have a very crucial role in strengthening the foundation of a sustainable economy. This training program was implemented based on the results of observations showing that MSME actors in Segajih Hamlet are still limited in utilizing digital technology to develop their businesses. The purpose of this training is to provide the knowledge and skills needed to optimize the use of social media and other digital platforms, so that MSMEs in Segajih Hamlet can compete more effectively in an increasingly globally connected market. This community service method uses training and mentoring. Training and mentoring include several stages, namely preparation, organization, implementation, and evaluation, which focus on marketing through social media platforms such as Facebook, Shopee, and TikTok Shop. The results of the study conducted after the mentoring showed a significant increase in the understanding and application of digital marketing strategies among MSME actors by 33%, Then for the KWT Market Reach of Segajih Village there was an increase of 125%, Then also for information related to MSMEs in Segajih Village there was an increase of 67%. The increase has a positive impact on the increasing number of buyers at the KWT Market in Segajih Hamlet, which initially only had 15 buyers to 71 buyers. With digitalization, MSMEs in Segajih Hamlet have not only become better known, but have also been able to expand their market reach more effectively, so that they can increase their competitiveness and business sustainability in the global market, and strengthen their contribution to the local and national economy. In addition, the implementation of digital marketing allows MSMEs to be more flexible and adaptive to rapid market changes, and gives them the opportunity to innovate and increase their competitiveness in the increasingly advanced digital era
The Effectiveness of Digital-Based Islamic Religious Education Learning Media on the Formation of Noble Morals for Children Aged 5-6 Years at the State Kindergarten of Samporoa Fadila, Fitri; Nurhayati, Nurhayati; Awalunisah, Sita; Dorrutunnisah, Dorrutunnisah
Journal of Educational Sciences Vol. 9 No. 5 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.5.p.3449-3458

Abstract

The integration of digital-based media has become an effective approach to enhance the interactivity and attractiveness of learning, including in Islamic education. This study investigates the effectiveness of digital media in fostering noble character among early childhood learners. A quantitative method with a descriptive experimental approach was employed, using observations, interviews, documentation, and assessment instruments for data collection. The data were analyzed through descriptive and inferential techniques.The findings demonstrate that the application of digital learning media significantly improved children’s character development at Pembina Samporoa State Kindergarten. Before the intervention, none of the children were categorized as Developing Very Well, but this increased to 30.55% afterward. The Developing as Expected category also rose from 36.11% to 41.66%. In contrast, the Starting to Develop and Not Developing categories decreased from 49.99% to 22.21% and from 13.88% to 5.55%, respectively. A paired sample test confirmed the significance of these results, with a value of 9.644 > 1.795885 and a significance level of 0.01 < 0.05, indicating that Ho was rejected and HI accepted. Overall, the study confirms that infocus-based digital media effectively supports the formation of noble character in early childhood, highlighting its potential to strengthen Islamic character education.
Co-Authors Agustin, Anindita Dwi Saphira Anugrah, Rinasa Agistya Archita, Sylphie Cinta Dhiyaulhaq, Raya Diaz Tahta Dorrutunnisah, Dorrutunnisah Kayana, Bajra Hita Nurhayati Nurhayati Pangestu, Rian Ade Purwanto, Kevin Bintang Azhari Raharjo, Nibrasirizal Nirwasita Sita Awalunisah Tsalistalitha, Syifa