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All Journal Diponegoro Law Review Prosiding Seminar Nasional Program Pengabdian Masyarakat
Putri, Syahmilian
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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Pengembangan UMKM melalui Optimalisasi Digital Marketing di Dusun Sawahan, Trimurti, Srandakan Hatta, Muhammad; Hartono, Renata Julianty; Adzani, Muhammad Etandra Fara; Putri, Syahmilian; Swayani, Sevila Genna; Apriliyan, Vicky; Saraswati, Dian; Ariswara, Resti Lintang; Latif, Firsa Ghulam; Reyhan, Ahnaf; Muallidin, Isnaini
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1377

Abstract

This community service program aims to enhance the capacity and digital marketing skills of Micro, Small, and Medium Enterprises (MSMEs) in Dusun Sawahan, Trimurti Village, Srandakan District, Bantul Regency through the optimization of social media, particularly Instagram. The method used is Participatory Action Research (PAR), which consists of four stages: socialization, training, mentoring, and evaluation. The training was divided into two sessions: the first session introduced Instagram, while the second session covered the fundamentals of digital marketing and product photography techniques. Evaluation was conducted using pre-tests and post-tests to measure participants' understanding. The results showed that 95% of participants comprehended the basic concepts of digital marketing in the first session; however, this percentage decreased to 75% in the second session due to a reduction in participant attendance caused by time constraints. Of the 20 participants who received mentoring, 17 actively promoted their businesses on Instagram, while the remaining 3 chose not to participate. The main challenges encountered included limited technical skills, time constraints, and age-related factors. Therefore, intensive mentoring and further training on Instagram Reels content creation are necessary to maximize its utilization in digital marketing
SECURING PERSONAL DATA IN E-KYC: VITAL FOR DIGITAL ECONOMY GROWTH Fitriyanti, Fadia; Devty, Stephanie; Putri, Syahmilian; Thora, Reyhan Edgarda
Diponegoro Law Review Vol 9, No 1 (2024): Diponegoro Law Review April 2024
Publisher : Fakultas Hukum, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dilrev.9.1.2024.104-120

Abstract

As the world enters the era of Industrial Revolution 4.0, Indonesia's creative industry has tremendous potential for economic growth. During this transformation, the digital economy of financial services, such as e-KYC (electronic Know Your Customer), has emerged as a crucial element for authenticating banking and financial technology customers. To safeguard consumer data, e-KYC procedures typically employ electronic methods, such as facial recognition and biometric scanning. In addition to qualitative analysis and secondary data, this research employs legal methodology to evaluate the protection of consumers’ personal dataThis study also aims to better understand the impact of the Personal Data Protection Law on the e-KYC process and its function in driving the growth of the digital economy. This study contributes to a deeper understanding of Indonesia’s evolving digital landscape and economic outlook by emphasizing the legal framework governing consumer data protection. The results of this study indicate that customer personal data in the implementation of e-KYC are already protected by the newly enacted Personal Data Protection Law No. 27 of 2022.
Co-Authors Adzani, Muhammad Etandra Fara Apriliyan, Vicky Ariswara, Resti Lintang Devty, Stephanie Dian Saraswati Fitriyanti, Fadia Hartono, Renata Julianty Isnaini Muallidin Latif, Firsa Ghulam Muhammad Hatta Reyhan, Ahnaf Swayani, Sevila Genna Thora, Reyhan Edgarda