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All Journal Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Azzahra, Fathia Afra Annisa
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH DALAM MANAJEMEN PEMASARAN BANK SYARIAH Azzahra, Fathia Afra Annisa; Fasa, Muhammad Iqbal; Suharto, Suharto
Jurnal Ilmiah Ekonomi, Manajemen dan Syariah Vol. 4 No. 1 (2025): JIEMAS: Jurnal Ilmiah Ekonomi, Manajemen dan Syariah
Publisher : STAI Darul Qalam Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55883/jiemas.v4i1.92

Abstract

This study aims to determine the quality of service in the marketing management of Islamic banks, the most important criteria that can affect customer satisfaction and analyze the level of customer satisfaction in each Islamic bank. This research uses quantitative and secondary methods. With the results of this study can be proven because there is a positive influence on the quality of service to be of interest to customers. From the quality of service, there is also a positive impact on the decision to the customer. From this research, many also found that the equipment for financing includes those that can have a positive impact on becoming customers. Meanwhile, interest in customers will have a positive impact on customer decisions in the quality of Islamic banking services
Co-Authors Muhammad Iqbal Fasa Suharto Suharto