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All Journal Pusat Publikasi Ilmu Manajemen Inovasi Sosial: Jurnal Pengabdian Masyarakat
Jawahirul Maknuun
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering

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Pemberdayaan UMKM dalam Mengoptimalkan Sosial Media untuk Memasarkan Produk Jahroni Jahroni; Mohammad Gilang Ramadhan; Jawahirul Maknuun
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1398

Abstract

Community service activities (PKM) located in Kempreng Rt26Rw 02, Tanjungsari village, Taman District, Sidoarjo Regency. This community service activity (PKM) aims to empower MSMEs in optimizing social media to market products, then provide direction so that MSME actors have and optimize social media accounts for business or can use them effectively and efficiently. This activity is expected to provide understanding and the ability of MSME actors in Bakar Rama and Seblak julid in using social media optimally so that it has an impact on business development and increases profits. This activity uses the Participatory Action Research (PAR) approach method which includes: interviews to find out the SWOT or problems faced by MSME actors in Bakar Rama and Seblak julid related to social media, making posters of product menus sold then making content about the products they sell, creating social media accounts and optimizing them. This PKM activity has been carried out smoothly according to the goals to be achieved, and getting good results. The results of this activity are that MSME actors understand how to use social media optimally, expand sales, and the products sold can be known to many people. However, there is one MSME that is less interested in using social media other than WhatsApp.
Pengaruh Word of Mouth (WOM) terhadap Minat Beli Makanan Muhammad Yusuf; Nailul Izza; Rischa Afifatin Naswa; Jawahirul Maknuun; Didit Darmawan
PPIMAN Pusat Publikasi Ilmu Manajemen Vol. 3 No. 3 (2025): Juli : Pusat Publikasi Ilmu Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/ppiman.v3i3.887

Abstract

This study aims to analyze the influence of word of mouth communication on consumer purchasing interest in the food sector. The method used is a literature study with a descriptive qualitative approach, where data is obtained from various scientific articles and relevant journals that discuss the relationship between word of mouth and consumer behavior. The results of the analysis show that word of mouth has a positive and significant influence on increasing consumer purchasing interest. Important elements of word of mouth, such as recommenders (talkers), interesting topics of conversation, information dissemination media, consumer participation, and message effectiveness, have been shown to play a major role in shaping perceptions, building trust, and driving purchasing decisions. In addition, the power of personal recommendations delivered informally is considered more credible and convincing than conventional promotions. Therefore, word of mouth strategies are an effective and cost-effective marketing tool for culinary business actors to increase consumer appeal, trust, and loyalty in a sustainable manner.
Co-Authors Didit Darmawan Jahroni jahroni Mohammad Gilang Ramadhan MUHAMMAD YUSUF Nailul Izza Rischa Afifatin Naswa