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All Journal Regress: Journal of Economics & Management
Husna Rangkuti, Munafiatul
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Economics, Econometrics & Finance Social Sciences

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Analisis Penerapan Integrated Marketing Communication (IMC) pada Produk Kur Mikro (Studi Kasus Bank Syariah Indonesia KCP Binjai Sudirman) Husna Rangkuti, Munafiatul; Jannah, Nurul
Regress: Journal of Economics & Management Vol. 2 No. 2 (2022)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (851.148 KB) | DOI: 10.57251/reg.v2i2.348

Abstract

This study uses a qualitative method with a case study approach. Where this study uses four informants. Data collected through observation, interviews, and documentation. From the results of the research conducted, it can be concluded that Bank Syariah Indonesia KCP Binjai Sudirman uses a marketing communication strategy for Kur Mikro products, in this case using marketing communications consisting of advertising, sales promotion, public relations, personal selling, and direct marketing to the field. Where in the implementation of the strategy carried out using various kinds of tools from each marketing communication instrument that is applied.
Co-Authors Nurul Jannah