Priskila Gissela Marlia Walangitan
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DEVELOPMENT STRATEGY FOR MARINE TOURISM AT KOMBI BEACH IN NORTH SULAWESI : Strategi Pengembangan Wisata Bahari Pantai Kombi di Sulawesi Utara Pingkan Aprilia Maramis; Kristi Karla Arina; Priskila Gissela Marlia Walangitan; Sammy Rommy Novie Korua; Jefta Eoudio Jeremia Maramis; Jibrael Albert Jesson Bolung; Gloria Virginia Regita Wangkay
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4566

Abstract

Marine tourism is an important contributor to the global economy that relies heavily on the preservation of coastal resources (Gössling, Hall, and Scott 2018). Kombi Beach, which is located in Kombi District, is not only known by local tourists, but also begins to attract the attention of foreign tourists. However, the development of marine tourism on Kombi Beach still faces various challenges, including limited infrastructure, suboptimal promotion, and public awareness of the importance of sustainable tourism. However, despite having various advantages, Kombi Beach still faces a number of challenges that need to be overcome in order to compete with other tourist destinations around it. The data analysis in this study uses SWOT analysis. Based on the results of the SWOT analysis for the marine tourism development strategy on Kombi Beach, which resulted in several important points. First, the strength of Kombi Beach lies in its unique natural beauty, climate that supports tourism throughout the year, as well as support from the government and local communities. Second, the weaknesses faced include limited supporting infrastructure, less than optimal promotion, and the quality of human resources in the tourism sector that need to be improved. Furthermore, the opportunities that exist include increasing marine tourism trends, potential investment from the private sector, and advances in digital technology that can increase promotion. However, the challenges that must be watched out for are competition with other tourist destinations, potential environmental damage, and economic instability that can affect tourist visits. Based on the analysis, the recommended development strategy is an aggressiveness (SO) strategy. Steps that can be taken include the development of integrated tour packages that combine natural and cultural activities, utilizing digital promotion with government support, involving local communities in tourism efforts, and collaborating with the government to improve transportation access
OVERCOMING BARRIERS TO DIGITAL FINANCIAL INCLUSION: A CASE STUDY OF MICRO ENTERPRISES IN TOMOHON: Mengatasi Hambatan dalam Inklusi Keuangan Digital: Studi Kasus Usaha Mikro di Tomohon Priskila Gissela Marlia Walangitan
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 9 No 4 (2025): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v9i4.5747

Abstract

This research investigates the impact of digital financial inclusion on the marketing strategies of micro enterprises in Tomohon, Indonesia. Digital financial inclusion refers to the accessibility and use of financial technology by micro enterprises to enhance their operations and marketing efforts. The study employs a qualitative approach, utilizing in-depth interviews and case studies to gather data from micro enterprise owners who have adopted digital financial technology. The findings reveal that while the adoption of digital financial technology among micro enterprises in Tomohon is still limited, it has shown significant potential in improving marketing efficiency and expanding market reach. The use of social media platforms, e-commerce, and digital payments has enabled these enterprises to overcome geographical limitations and reach a broader customer base. However, the research identifies several challenges, including low financial literacy, inadequate technological infrastructure, and limited support from government and financial institutions. These challenges hinder the widespread adoption of digital financial technology among micro enterprises. To address these issues, the study recommends the development of comprehensive financial literacy programs, investment in technological infrastructure, and incentives for the adoption of digital payments. Continuous monitoring and evaluation of these initiatives are essential to ensure their effectiveness in promoting sustainable growth and inclusivity. The research concludes that digital financial inclusion can be a catalyst for economic growth and development in Tomohon, provided that the identified barriers are effectively addressed.
The Role of Leadership and Digital Culture in Enhancing Organizational Sustainability in Higher Education: A Case Study at Universitas Kristen Indonesia Tomohon Sammy Rommy Novie Korua; Peggy Adeline Mekel; Priskila Gissela Marlia Walangitan
SOSIOEDUKASI Vol 14 No 3 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i3.6142

Abstract

This study explores the interaction between leadership, digital culture, and organizational sustainability within the context of digital transformation at Universitas Kristen Indonesia Tomohon (UKIT), a faith-based higher-education institution in Eastern Indonesia. Employing a qualitative case study design, data were collected through in-depth interviews with 15 key informants, strategic document analysis, and observational notes. Thematic analysis revealed that value-driven transformative leadership serves as the central catalyst for digital adoption, with senior leaders actively modeling digital practices and framing technology as an extension of the Christian mission and service. The concept of "digitalization with heart" emerged as a powerful narrative that reduced resistance and fostered moral legitimacy among stakeholders. While digital culture remains in transition, generational differences and structural barriers are gradually being addressed through communities of practice and meaning-making processes that align innovation with the institutional identity. The integration of religious values into digital initiatives enabled a unique form of cultural alignment, distinguishing UKIT from secular transformation models. The impact on organizational sustainability is evident across the academic, operational, financial, and social dimensions, including improved graduation rates, reduced paper dependency, cost savings, and expanded outreach to marginalized communities. The findings suggest a reciprocal relationship among leadership, culture, and sustainability, forming a context-sensitive model of digital transformation grounded in ethical commitment and a shared vision. This study contributes to the literature by demonstrating how resource-constrained institutions can achieve sustainable digital change through holistic, value-based, and participatory approaches. It also offers practical insights for leaders of faith-based and regional universities navigating digital evolution.