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Taufik Hidayah, Riski
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Transportation

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The Impact of Social Media Marketing on Purchase Intention at PT. Nomaden Cipta Mahardika Faronsyah, Airul Septian; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 3 (2025): May 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i3.1313

Abstract

Along with the development of information technology, consumers' need to seek information is increasingly greater. Consumers in the architectural services sector also look for information about aesthetic and functional housing via social media. Using Instagram, companies like Nomaden leverage social media marketing to drive consumer purchase intent. This research analyzes how social media marketing influences the architectural services sector to increase purchasing intentions.This research also uses independent variables, namely social media marketing and distribution intensity, which are mediated by the variables brand awareness, quality perception, brand association, brand trust, consumer brand involvement (CBE), and the dependent variable, namely purchase intention. This variable refers to a research titled The Impact of Social Media Marketing on Brand Awareness, Brand Involvement and Purchase Intention in Developing Countries and The Impact of Social Media Communication on Consumer-based Brand Equity and Purchase Intention during the Pandemic. The population in this research is followers of the Nomaden Architect's Instagram account (@nomaden.designstudio). The sample that will be studied is a minimum of 385 respondents using non-probability sampling. This research instrument uses a validity test based on the Product Moment Correlation or Pearson Correlation formula, reliability using the Cronbach alpha technique, descriptive analysis using a continuum line, and verification analysis using a structural equation model with the help of SMART-PLS 4.0.
Factors That Influence Public Intention To Install Home Charging : The Perspective Of Public Who See And Know About The Electrifyinglifestyle Campaign Electric Vehicle Through Social Media Febriana, Danny; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1242

Abstract

Electricity is a fundamental necessity in modern life, and the transition toward the use of environmentally friendly energy has become a global priority to achieve Net Zero Emissions (NZE). The Indonesian government has targeted NZE by 2060, with PLN as the primary actor in supporting energy transition programs such as Electrifying Lifestyle and the development of electric vehicle infrastructure. One significant finding from the Electrifying Lifestyle campaign related to electric vehicles is the remarkable surge in home charging adoption, which recorded a 335% increase in the first semester of 2024 compared to the same period in the previous year. This study aims to analyze the factors influencing public intention to install home charging, particularly through the perspective of the Electrifying Lifestyle campaign on social media. Using the Theory of Planned Behavior, this research explores the influence of variables such as product knowledge, environmental concern, ecological lifestyle, perceived benefits, innovation, and optimism on consumer attitudes, as well as the role of digital campaign effectiveness on brand awareness and purchase intention. The research findings show that respondents' answers for each variable—including consumer attitude, social media marketing, brand awareness, and purchase intention—fall into the good category. Consumer attitude is significantly influenced by product knowledge, environmental concern, ecological lifestyle, perceived benefits, technological innovativeness, and technological optimism. Consumer attitude also has a significant positive effect on purchase intention but is negatively moderated by perceived consumer effectiveness. Additionally, social media marketing has a significant positive effect on both brand awareness and purchase intention, and brand awareness also significantly influences purchase intention. These findings emphasize the importance of digital marketing strategies and strengthening the perceived benefits of technology in promoting the adoption of home charging to support increased environmentally friendly electricity consumption and accelerate the achievement of NZE targets in Indonesia.
The Effect Of Service Quality On Customer Satisfaction, Attitude, And Loyalty Of Pt Pln (Persero) Up3 Rantauprapat Bobby Fadillah, Muhammad; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1335

Abstract

PLN stands for PT Perusahaan Listrik Negara (Persero), which is the largest electricity service provider in Indonesia. PLN is a State-Owned Enterprise (BUMN) that plays an important role in providing electricity to the community and industry throughout Indonesia. Every region in Indonesia has a PLN office that functions to serve every community that is a customer of PLN itself, one of which is in the Rantauprapat area which has a PLN (Persero) UP3 Rantauprapat office with many Customer Service Units (ULP) spread across each region as many as 8 customer service units, namely ULP Tanjung Balai, ULP Simpang Kawat, ULP Aek Kanopan, ULP Aek Kota Batu, ULP Rantauprapat Kota, ULP Aek Nabara, ULP Labuhan Bilik and ULP Kota Pinang and with a total of registered customers as many as. However, behind the large number of customers, there are many complaints submitted by customers of PT PLN (Persero) UP3 Rantauprapat which indicate that PT PLN (Persero) UP3 Rantauprapat provides poor service quality which will affect user satisfaction, attitude and loyalty. The purpose of this study is to determine the quality of service from PT PLN (Persero) UP3 Rantauprapat which is perceived by looking at the quality of service, satisfaction, attitude and loyalty of PT PLN (Persero) UP3 Rantauprapat customers. This study uses a quantitative method using a questionnaire using a google form which is distributed to respondents using a purposive sampling technique. Valid and reliable data from 419 respondents were analyzed using structural equation modeling with the help of SmartPLS 4.1.1.2. The results of the study show that the response from respondents for all dimensions and variables has a very good value. Statistical tests show that the Service Quality variable has a significant positive effect on Satisfaction, the Service Quality variable has a significant positive effect on Loyalty, the Satisfaction variable has a significant positive effect on Attitude, the Satisfaction variable has a significant positive effect on Loyalty, the Satisfaction variable has a significant positive effect on Attitude, the Attitude variable has a significant positive effect on Loyalty. The determination coefficient using R-Square shows that there is an influence of Satisfaction of 82.3% on Attitude, an influence of Service Quality of 78.8% on Loyalty, an influence of Service Quality of 78.5% on Satisfaction. The results of this study suggest to PT PLN (Persero) UP3 Rantauprapat to improve the quality of service to customers as a whole, including standardizing uniforms and official vehicles for each officer who directly interacts with customers and conducting socialization of the reporting flow according to the right field to answer customer needs so that it can improve the assessment of the quality of service provided.
The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products Veronita, Rika; Ariyanti, Maya; Taufik Hidayah, Riski
International Journal of Science, Technology & Management Vol. 6 No. 4 (2025): July 2025
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v6i4.1343

Abstract

The rapid growth of internet users has opened up huge opportunities for businesses to reach a wider market online, which will have an impact on the use of social media and other digital services. The phenomenon of social media has transformed conventional marketing methods, giving rise to digital marketing. With the shift from traditional word-of-mouth (WOM) to electronic word-of-mouth (eWOM), TikTok has emerged as the dominant social media platform in Indonesia, with 107.69 million users. This study aims to investigate the influence of eWOM from the TikTok platform on purchase intention for Skintific. To understand the influence of eWOM, this study will apply the Information Adoption Model (IAM), a model widely used in previous eWOM studies. This study will use a quantitative approach with a sample of 400 respondents. Data collection will be conducted using a questionnaire and analyzed using Structural Equation Modeling (SEM) with the SmartPLS 4.0.9.9 application. The results of the study indicate that respondents' evaluations of the eWOM variables, brand image, and purchase intention regarding Skintific products on TikTok fall into the good category. In this study, it was found that Information Quality, Information Credibility, Information Usefulness, Information Adoption, and Brand Image have a positive and significant effect on Purchase Intention. Specific indirect effects on Purchase Intention were also found to have a positive and significant influence. However, it was also found that Information Quantity does not have a positive and significant influence on Purchase Intention. These results highlight that Skintific needs to consistently maintain the quality of the information communicated, ensure the quantity of information provided, and uphold the credibility of information through reliable reference sources. Additionally, building a positive brand image is crucial in maintaining consumer purchase intention.
Co-Authors Bobby Fadillah, Muhammad Faronsyah, Airul Septian Febriana, Danny Maya Ariyanti Veronita, Rika