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All Journal Journal of Entrepreneur, Business and Management Indonesian Journal Of Economy Studies
Tompo, Ismaila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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KINERJA KEUANGAN: ASPEK ANALISIS PROFITABILITAS Yahya, Muhammad; Tompo, Ismaila
Indonesian Journal Of Economy Studies Vol 2, No 1 (2023): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v2i1.27

Abstract

Tujuan penelitian ini yakni untuk mengetahui kinerja keuangan pada PT. MegahPutra Sejahtera di kota Makassar pada tahun 2014 – 2018 berdasarkan pada analisis rasio profitabilitas. Populasi dan sampel dalam penelitian ini adalah data Laporan   Keuangan PT. Megahputra Sejahtera di Kota Makassar yaitu laporan Neraca, laporan Laba rugi, dan laporan Arus kas perusahaan, selama 5 tahun  sejak 2014-2018. Hasil penelitian menunjukkan bahwa secara umum kinerja keuangan perusahaan berdasarkan analisis rasio profitabilitasnya selama tahun 2014 – 2018 belum sepenuhnya efisien. Hasil analisis menunjukkan bahwa kinerja keuangan nya mengalami fluktuasi
Analysis of the Use of AI Technology in Personalizing the Consumer Experience in Digital Marketing: A Review from Perspective Tompo, Ismaila
Journal of Entrepreneur, Business and Management Vol 2, No 3 (2024): Journal Of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v2i3.132

Abstract

The utilization of Artificial Intelligence (AI) technology has become a primary subject in digital marketing strategies, particularly in efforts to tailor consumer experiences personally. This research aims to analyze in-depth literature related to the utilization of AI technology in the context of personalized customer experiences in digital marketing. The research method consists of systematic review and detailed analysis of various journal articles, books, and other literature sources related to the theme. Literature search is conducted through academic databases, including Google Scholar and Scopus, following pre-established inclusion and exclusion criteria to determine relevance to the research focus. The results of the analysis present various perspectives regarding the use of AI technology in efforts to enhance customer experiences, including the application of methods, types of technology used, challenges faced, and their impact on customer engagement and overall performance in digital marketing. This literature review also identifies significant trends, crucial findings, and knowledge gaps that may become subjects of future research. The implications of these findings provide profound insights into the role of AI technology in advancing digital marketing practices, emphasizing the importance of personalization in creating satisfying and effective customer experiences. This research is expected to make a significant contribution to the development of theory and practice in the field of digital marketing, as well as to serve as a guide for further research efforts to be undertaken.Keywords: Artificial intelligence, Personalization, Customer experience, Digital marketing.   
KINERJA KEUANGAN: ASPEK ANALISIS PROFITABILITAS Yahya, Muhammad; Tompo, Ismaila
Indonesian Journal Of Economy Studies Vol. 2 No. 1 (2023): Indonesian Journal Of Economy Studies
Publisher : Siddiq Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63828/ijes.v2i1.27

Abstract

Tujuan penelitian ini yakni untuk mengetahui kinerja keuangan pada PT. MegahPutra Sejahtera di kota Makassar pada tahun 2014 – 2018 berdasarkan pada analisis rasio profitabilitas. Populasi dan sampel dalam penelitian ini adalah data Laporan   Keuangan PT. Megahputra Sejahtera di Kota Makassar yaitu laporan Neraca, laporan Laba rugi, dan laporan Arus kas perusahaan, selama 5 tahun  sejak 2014-2018. Hasil penelitian menunjukkan bahwa secara umum kinerja keuangan perusahaan berdasarkan analisis rasio profitabilitasnya selama tahun 2014 – 2018 belum sepenuhnya efisien. Hasil analisis menunjukkan bahwa kinerja keuangan nya mengalami fluktuasi
Co-Authors Muhammad Yahya