Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business
Indah Khoiriyah
Unknown Affiliation
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Investment Motivation, Investment Knowledge, Return Perception And Brand Ambassador on Investment Interest In Hybe Corporation Stock (Survey on Followers of Bts Army Indonesia Social Media Account on Twitter) Indah Khoiriyah; Nor Norisanti; Resa Nurmala
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6754

Abstract

This study aims to analyze the influence of investment motivation, investment knowledge, return perception and brand ambassador on investment interest in Hybe Corporation shares, with the four variables having a significant effect on investment interest. This study uses a quantitative method with an associative approach, and involves 300 respondents selected through purposive sampling techniques. Data collection through questionnaires and literature studies. The results of the study indicate that investment motivation, investment knowledge, return perception and brand ambassador have a significant effect on investment interest, this is evidenced by the Tcount value being greater than Ttable. The implications of this study can be used as a basis for increasing investment interest through investment motivation, investment knowledge, return perception and brand ambassador among prospective investors.
The Effect of Investment Motivation, Investment Knowledge, Return Perception And Brand Ambassador on Investment Interest In Hybe Corporation Stock (Survey on Followers of Bts Army Indonesia Social Media Account on Twitter) Indah Khoiriyah; Nor Norisanti; Resa Nurmala
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6754

Abstract

This study aims to analyze the influence of investment motivation, investment knowledge, return perception and brand ambassador on investment interest in Hybe Corporation shares, with the four variables having a significant effect on investment interest. This study uses a quantitative method with an associative approach, and involves 300 respondents selected through purposive sampling techniques. Data collection through questionnaires and literature studies. The results of the study indicate that investment motivation, investment knowledge, return perception and brand ambassador have a significant effect on investment interest, this is evidenced by the Tcount value being greater than Ttable. The implications of this study can be used as a basis for increasing investment interest through investment motivation, investment knowledge, return perception and brand ambassador among prospective investors.
Co-Authors Nor Norisanti Resa Nurmala