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Antonius P. Kurniawan
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Decision Sciences, Operations Research & Management

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Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sepeda Motor Honda Beat : Pada Dealer Raja Jaya Motor Maumere Krisantus Indratius Roga; Antonius P. Kurniawan; Nunsio H. Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 3 (2024): September: Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i3.81

Abstract

This study aimed to (1) determine of the effect of quality on purchasing decisions for Honda Beat motorbikes at Raja Jaya Motor Maumere dealers, (2) determine the effect of price on purchasing decisions for Honda Beat Motorbikes at Raja Jaya Motor Maumere dealers, (3) determine the effect of product quality and price on purchasing decisions for Honda Beat motorbikes at Raja Jaya Motor Maumere dealers. In this study, the research design used descriptive and associative methods through a quantitative approach. In this study. The sample size taken using the Slovin formula amounted to 100 respondents who came from consumers of Raja Jaya Motor Maumere dealers. The data was collected through the questionnaire and analyzed using inferential statistics, namely multiple linear regression. Hypothesis testing is done through the T-test and F-test.The results of this study indicated that : (1) partially, the product quality variable had a significant effect on the purchasing decision variable (Y) with a count value of 3.198 > 1.98, (2) partially, the price variable had a significant effect on the purchasing decision variable (Y) with a calculated value of 4.045 > 1.95, (3) together, the two independent variables, namely the product quality variable (X1) and price (X2), had a significant effect on purchasing decisions (Y) with an F-value of 50.611 > 3.09.
Pengaruh Kualitas Produk dan Harga terhadap Keputusan Pembelian Sepeda Motor Honda Beat: (Pada Dealer Raja Jaya Motor Maumere) Krisantus Indratius Roga; Antonius P. Kurniawan; Nunsio H.Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 2 (2024): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i2.88

Abstract

This study aimed to (1) determine of the effect of quality on purchasing decisions for Honda Beat motorbikes at Raja Jaya Motor Maumere dealers, (2) determine the effect of price on purchasing decisions for Honda Beat Motorbikes at Raja Jaya Motor Maumere dealers, (3) determine the effect of product quality and price on purchasing decisions for Honda Beat motorbikes at Raja Jaya Motor Maumere dealers. In this study, the research design used descriptive and associative methods through a quantitative approach. In this study. The sample size taken using the Slovin formula amounted to 100 respondents who came from consumers of Raja Jaya Motor Maumere dealers. The data was collected through the questionnaire and analyzed using inferential statistics, namely multiple linear regression. Hypothesis testing is done through the T-test and F-test.The results of this study indicated that : (1) partially, the product quality variable had a significant effect on the purchasing decision variable (Y) with a count value of 3.198 > 1.98, (2) partially, the price variable had a significant effect on the purchasing decision variable (Y) with a calculated value of 4.045 > 1.95, (3) together, the two independent variables, namely the product quality variable (X1) and price (X2), had a significant effect on purchasing decisions (Y) with an F-value of 50.611 > 3.09.
Pengaruh Country Of Origin dan Promosi Pada Keputusan Pembelian Produk Smartphone: (Studi pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Nusa Nipa, TA. 2023/2024) Yosefina Fitriani Londa; Antonius P. Kurniawan; Magdalena S. Samosir
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 2 (2024): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i2.89

Abstract

The research aimed to (1) examine the overview of Country of Origin, Promotion, and Purchase Decisions for smartphones among students of the Faculty of Economics and Business, Nusa Nipa University, Academic Year 2023/2024; and (2) analyze the influence of Country of Origin and Promotion on Purchase Decisions both partially and simultaneously. The population for this study consisted of 1,549 students from the Faculty of Economics and Business, Nusa Nipa University, Academic Year 2023/2024. The sample size was determined using Slovin’s formula, resulting in 100 individuals. Data were collected through an online questionnaire and analyzed using descriptive and inferential statistical methods, specifically multiple linear regression. Hypothesis testing was conducted using F-tests and t-tests. Descriptive analysis results indicated that the Country of Origin variable was categorized as good, Promotion was categorized as poor, and Purchase Decisions were categorized as fairly good. The t-test results showed that, partially, both Country of Origin and Promotion had a positive and significant effect on Purchase Decisions. The F-test results indicated that, simultaneously, all independent variables had a significant effect on Purchase Decisions. The coefficient of determination analysis showed that the two independent variables in this study could explain 16.9% of the variation in smartphone purchase decisions among students of the Faculty of Economics and Business, Nusa Nipa University, Academic Year 2023/2024.
Pengaruh Kualitas Pelayanan dan Persepsi Kemudahan terhadap Keputusan Pembelian Jasa Agen BRILink Gratia di Kecamatan Nita Kabupaten Sikka Yulius Laba; Antonius P. Kurniawan; Nunsio H.Meylano
Jurnal CUAN Universitas Nusa Nipa Maumere Vol 2 No 2 (2024): Juni : Jurnal Kewirausahaan dan Manajemen Bisnis CUAN
Publisher : Program Studi Kewirausahaan Universitas Nusa Nipa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/cuan.v2i2.90

Abstract

This study aimend to (1) determine the effect of service quality on purchasing decisions for BRILink Gratia agent services in Nita sub-district, Sikka Regency. (2) determine the effect of perceived convenience on purchasing decisions for BRILink Gratia agent services in Nita sub-district, Sikka Regency. (3) to determine the effect of services quality and perceived convenience on purchasing decisions for BRILink Gratia agent services in Nita sub-district, Sikka Regency. In this study, the research design used descriptive with a quantitative approach. In this study, the sample size taken using the formula amounted to 96 respondents from BRILink Gratia customers. Data was collected through questionnaires and analyzed using inferential statistics, namely multiple linear regressions. Hypothesis testing was done through the T test and F test. The results of this study indicated that : (1) that partially the service quality variable (X1) had a significant effect on the service purchase decision variable (Y) with a t value of 3.042 > 1.98 (2) partially the perceived convenience variable (X2) had a significant effect on the service purchase decision variable (Y) with a t value of 2.320 > 1.98 (3) together the two independent variables, namely the service quality variable (X1) and perceived convenience (X2) have a significant effect on service purchase decisions (Y). with an F table value of 19.971 > 3.09
Co-Authors Krisantus Indratius Roga Magdalena S. Samosir Nunsio H. Meylano Nunsio H.Meylano Yosefina Fitriani Londa Yulius Laba