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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi
Murtani, Hanafi
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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PENAFSIRAN SYAIR MUSIK KLASIK GAMBANG KROMONG SEBAGAI KOMUNIKASI MEMPERHALUS BUDI PEKERTI DALAM PROSES PEMBETAWIAN Murtani, Hanafi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 10, No 1 (2011)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

PENAFSIRAN SYAIR MUSIK KLASIK GAMBANG KROMONG SEBAGAI KOMUNIKASI MEMPERHALUS BUDI PEKERTI DALAM PROSES PEMBETAWIAN
STRATEGI MARKETING BRAND DI NEW MEDIA Murtani, Hanafi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 4 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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The growth of the Internet as a new media (new media) is a very fast has changed the way companies do business changes, the way we communicate and interact with the audience. Internet revolution continues, increasing Internet audience. The Internet is an interactive communication medium that is an integral part of the communication strategy and even business strategy for many companies. The purpose of this research is to determine how the brand is able to adapt to changes, particularly the use of social media, and be able to be a medium of communication for the audience and superior to its competitors, with a case study conducted on social media The Body Shop Indonesia. This study uses a case study with a descriptive qualitative research, namely to understand social phenomena with an overview and in-depth understanding. The paradigm used in this study is the constructivist paradigm with data collection techniques through in-depth interviews and observations on the subject of research. The results showed that the implementation of brand marketing strategy in new media, particularly on social media was The Body Shop Indonesia has been able to attract visitors and consumers, despite the emergence of The Body Shop Indonesia is relatively new socially mediated.
PEMAKNAAN GAYA HIDUP DALAM TVC DJI SAM SOE MAGNUM FILTER VERSI FERRY Murtani, Hanafi; Lamanda, Ni Putu Frinchika
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 14, No 1 (2015)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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One of the media used in advertising Dji Sam Soe Magnum Filter is television. Television is one of the media in advertising that uses color, sound, movement and music, or can be referred to as an audio-visual medium, so it can also be to determine the meaning of a lifestyle that is contained in the visualization TVC Dji Sam Soe Filter ver-sion Ferry Magnum. This study aims to determine the meaning of a lifestyle that is contained in the visualization TVC Dji Sam Soe Filter version Ferry Magnum. These include: To find out the myth that contained about lifestyle in TVC Dji Sam Soe Filter version Ferry Magnum. The method used is qualitative analysis approach semiology of Roland Barthes. From the analysis it can be concluded, meaning contained lifestyle of advertising Dji Sam Soe Ferry Magnum version of the filter is reflected Luxury lifestyle, where luxury lifestyle is a lifestyle activities to seek pleasures, such as spending more time outside the home, more play , happy in the city crowd, happy to buy expensive goods pleases, and always wanted to be the center of attention. Set of meanings contained in the ad-vertisement gives the sense that the purpose of Magnum Filter Cigarettes are cigarettes represent young children luxurious lifestyles, and modern. Because during the myths that developed in the community is, cigarettes are very closely with the image of smokers: the elderly, people of the village. However Magnum Filter change people’s views about the lifestyle of today’s clove smokers luxurious and exclusive.
MERAJUT SISTEM KOMUNIKASI ANAK BANGSA Murtani, Hanafi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 5 (2003)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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MERAJUT SISTEM KOMUNIKASI ANAK BANGSA
REVITALISASI KEARIFAN BUDAYA BETAWI DALAM MEMPERKUAT KETAHANAN BUDAYA NASIONAL Murtani, Hanafi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 3 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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This study of the society and culture of Betawi.  Based on the historical analysis of anthropological stretched thread of community development Betawi culture. Views on the Betawi ethnic descendants of slaves based on demographic data from the government of Batavia. The phenomenon of interpersonal communication in the context of personal communication multiethnic cultural association in the city, does not necessarily occur after Indonesian independence and became the capital city of Jakarta. This study revealed that while the growth of the city as the center of government, business and international relations, the existence of Kampung Betawi Situ Babakan become an important and strategic for the development of arts and culture as an identity Betawi Jakarta. The phenomenon of multi-ethnic association in Jakarta, especially those conducted by the Betawi people have lasted for generations of their ancestors.
STRATEGI HUMAS BEATLES INDONESIA DALAM MEMPUBLIKASIKAN ACARA BEATLES NIGHT MELALUI MEDIA SOSIAL TWITTER Murtani, Hanafi; Wibowo, Lukman Adji
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 13, No 2 (2014)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Penelitian ini yang memfokuskan pada aktifitas publikasi Humas Beatles Indonesia dalam mempublikasikanprogram Beatles Night melalui media social twitter, maka penulis akan menjabarkan strategi publikasi HumasBeatles Indonesia dalam menjalankan strategi komunikasinya.Secara umum tujuan penelitian ini adalah untuk mendapatkan deskripsi-deskripsi yang mendalam mengenai peranyang dijalankan Humas Beatles Indonesia selama proses komunikasi dalam mempublikasikan acara Beatles Nightmelalui media social (twitter).Teori yang digunakan dalam penelitian ini adalah 9 Langkah-langkah Humas, dimana dalam langkah tersebutdigunakan sebagai alat dalam membantu menjalankan sebuah strategi Humas yang dilakukan dalam penelitian.Hasil penelitian ini menunjukkan bahwa kinerja Humas BEATLES berada pada posisi yang baik dan memilikitingkat kredibilitas dan juga tingkat profesionalisme dalam memberikan informasi tentang kegiatan dan acarayang akan diadakan oleh Beatles Indonesia.
DIALOG SPIRITUAL MOESTOPO Murtani, Hanafi
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 2, No 6 (2003)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Keinginan menulis tentang  figure Moestopo  muncul ketika terjadi polemik masalah Undang-Undang   Sistem Pendidikan Nasional, yang diantaranya memuat hak peserta didik untuk  memperoleh  pendidikan Agama  sesuai dengan agamanya masing-masing  dan diajar oleh pengajar yang seagama dengan peserta didik, Yang nota bene di lingkungan  Universitas Prof.  Moestopo  (Beragama) sudah menjadi tradisi kehidupan kampus.  Sisi lain adalah kondisi internal  Ys. UPDM dan UPDM(B) yang sedang dilanda  berbagai permasalahan  terutama  masalah pembangunan dan keuangan  serta harmoni  hubungan  antara yayasan,  Universitas  dan lembaga-lembaga  di lingkungan Ys. UPDM/UPDM (B). 
Co-Authors Lamanda, Ni Putu Frinchika Wibowo, Lukman Adji