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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi
Purba, Zulham Rizky
Universitas Prof. Dr. Moestopo (Beragama)
Languange, Linguistic, Communication & Media Social Sciences

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PENGARUH TAYANGAN IKLAN FATIGON HYDRO+ DI TELEVISI TERHADAP PEMBENTUKKAN BRAND AWARENESS Purba, Zulham Rizky
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The number of companies that manufacture and market products isotonic beverage, making competition between companies has become very tight. Of each company is trying to introduce a product. One is the product being advertised Fatigon Hydro + through the medium of television with a fairly high frequency of exposure on several TV stations. The aim is that the higher the brand awareness of the product Fatigon Hydro + in the community.
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