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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi JURNAL PUSTAKA KOMUNIKASI Jurnal Pustaka Dianmas
Yuwarti, Harti
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Journal : JURNAL PUSTAKA KOMUNIKASI

 1 
PENGARUH IKLIM KOMUNIKASI DAN NILAI-NILAI BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI PERGURUAN TINGGI SWASTA Yuwarti, Harti
JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of the communication climate on the performance of employees, to determine the effect of organizational cultural values on the performance of Moestopo University employees  and to determine the effect of the communication climate and organizational cultural values on the performance of Moestopo University employee. This research uses a quantitative approach and the results of the research are carried out by using multiple correlation tests, multiple linear regression tests and T tests. In testing the hypothesis, climax of Organizational Communication partially have a positive and significant effect on Employee Performance. Organizational Culture  partially has a positive and significant effect on Employee Performance. Based on the results of the simultaneous test obtained the Organizational Communication Climate and Organizational Culture simultaneously have a positive and significant effect on employee performance. The percentage contribution of the independent variable (Organizational Communication Climate and Organizational Culture) to the dependent variable (employee performance) has a power of 65.4% or the variation of the independent variables used in the model (Organizational Communication Climate and Organizational Culture) able to explain 65.4% of the dependent variable (employee performance ) While the determination coefficient value is 0.654 which is closer to number 1, it can be concluded that the level of the relationship is quite strong.
INFORMASI EDUKASI COVID-19 DALAM KEGIATAN TANGGUNG JAWAB SOSIAL PERUSAHAAN Harti Yuwarti; Yuni Retna Dewi
Jurnal Pustaka Komunikasi Vol 3, No 2 (2020): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v3i2.1122

Abstract

This research aims to find out the educational information of public relations PT.Unilever Indonesia and Wings Group in social responsibility activities in Indonesia in the case of covid 19. The concept used is Triple Bottom Line and Theory of Excellence in Public Relations. The paradigm in this study is Constructivist. The Research approach to research is qualitative. this type of research is qualitatively descriptive. The method used is a case study. The results of the research obtained are CSR PT. Unilever and Wings Group in addressing covid 19 in Indonesia with educational messages, APD assistance, ventilator assistance, funding assistance, logistics assistance for volunteers, and hygiene assistance and cooperation with hospitals are the company's commitment to sustainable community development, addressing issues affecting people's lives and realizing actions that are appropriate to the social situation of the surrounding community and the wider community. PT Unilever and Wings Group CSR activities in the form of Charity and Philanthropic. CSR run by PT. Unilever and Wings Group are Economic, legal, ethic, and Philanthropic Responsibilities. With CSR category: Cause Promotion, Corporate Social Marketing, Corporate.
STRATEGI KOMUNIKASI PEMASARAN KAL AKKARA DALAM MENINGKATKAN BRAND AWARENESS DENGAN OBYEK DESAIN KEMASAN Harti Yuwarti; Gagah Prakoso Samsoro
Jurnal Pustaka Komunikasi Vol 2, No 1 (2019): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v2i1.873

Abstract

The purpose of this study was to determine the communication strategy in packaging design carried out by the Kal Akkara team in increasing brand awareness. The problem in this study was how the communication strategy in packaging design was carried out by the Kal Akkara team in increasing Kal Akkaras brand awareness. For the purposes of solving research problems using the concept of marketing communication and Brans Awareness. This research is descriptive qualitative. Data collection techniques were conducted by in-depth interviews with design experts and owners of Kal Akkara. Collecting data from various sources and library research. The results showed that the marketing communication strategy implemented by the Kal Akkara was still less effective in increasing brand awareness in terms of packaging, but from the personal selling perspective Kal Akkara had been able to increase brand awareness of the brand and products that made customers interested in buying and aware the existence of Kal Akkara.
PENGARUH IKLIM KOMUNIKASI DAN NILAI-NILAI BUDAYA ORGANISASI TERHADAP KINERJA PEGAWAI DI PERGURUAN TINGGI SWASTA Harti Yuwarti
Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v1i2.703

Abstract

This study aims to determine the effect of the communication climate on the performance of employees, to determine the effect of organizational cultural values on the performance of Moestopo University employees and to determine the effect of the communication climate and organizational cultural values on the performance of Moestopo University employee. This research uses a quantitative approach and the results of the research are carried out by using multiple correlation tests, multiple linear regression tests and T tests. In testing the hypothesis, climax of Organizational Communication partially have a positive and significant effect on Employee Performance. Organizational Culture partially has a positive and significant effect on Employee Performance. Based on the results of the simultaneous test obtained the Organizational Communication Climate and Organizational Culture simultaneously have a positive and significant effect on employee performance. The percentage contribution of the independent variable (Organizational Communication Climate and Organizational Culture) to the dependent variable (employee performance) has a power of 65.4% or the variation of the independent variables used in the model (Organizational Communication Climate and Organizational Culture) able to explain 65.4% of the dependent variable (employee performance ) While the determination coefficient value is 0.654 which is closer to number 1, it can be concluded that the level of the relationship is quite strong.
Co-Authors Aisah, Wulandari Siti Arifin, Kusnul Gagah Prakoso Samsoro Muhammad Syaifullah, Muhammad Muhtadin Muhtadin Priyadi, Catur Saputro, Dio Herman Sofyan Sofyan Yuni Retna Dewi