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All Journal Toba: Journal of Tourism, Hospitality, and Destination Jurnal Manajemen Informatika dan Bisnis Digital PESHUM
Nur Azizah Panggabean
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Humanities Computer Science & IT Education Social Sciences

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Peran UMKM dalam Meningkatkan Perekonomian Nasional Arifa, Isna; Ahmad Choiri; Wahyu Wibowo; Aminuddin, Aminuddin; Nur Azizah Panggabean
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 4: Juni 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i4.9530

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam menggerakkan perekonomian nasional Indonesia. Penelitian ini bertujuan untuk menganalisis peran UMKM dalam memperkuat perekonomian nasional melalui pendekatan kajian pustaka. Metode yang digunakan adalah kualitatif dengan analisis isi artikel jurnal nasional dan internasional, laporan pemerintah, dan literatur akademis yang relevan. Hasil penelitian menunjukkan bahwa UMKM memberikan kontribusi yang signifikan terhadap PDB, penyerapan tenaga kerja, penanggulangan kemiskinan, dan pembangunan ekonomi yang inklusif. Namun, beberapa tantangan masih ada, termasuk akses pembiayaan yang terbatas, literasi digital yang lemah, persaingan global, dan regulasi yang kompleks. Penelitian ini mengidentifikasi empat faktor kunci keberhasilan UMKM: akses permodalan, infrastruktur, inovasi dan teknologi, serta dukungan kebijakan pemerintah. Penguatan aspek-aspek tersebut melalui kebijakan yang holistik dan berkelanjutan sangat penting untuk meningkatkan peran UMKM sebagai pilar perekonomian nasional. Penelitian ini berkontribusi pada pemahaman yang lebih baik tentang posisi strategis UMKM dan menawarkan rekomendasi praktis bagi para pemangku kepentingan.   Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memegang peranan penting dalam menggerakkan perekonomian nasional Indonesia. Penelitian ini bertujuan untuk menganalisis peran UMKM dalam memperkuat perekonomian nasional melalui pendekatan kajian pustaka. Metode yang digunakan adalah kualitatif dengan analisis isi artikel jurnal nasional dan internasional, laporan pemerintah, dan literatur akademis yang relevan. Hasil penelitian menunjukkan bahwa UMKM berkontribusi signifikan terhadap PDB, penyerapan tenaga kerja, penanggulangan kemiskinan, dan pembangunan ekonomi inklusif. Namun, beberapa tantangan masih ada, termasuk akses terbatas terhadap pembiayaan, literasi digital yang lemah, persaingan global, dan regulasi yang kompleks. Penelitian ini mengidentifikasi empat faktor kunci keberhasilan UMKM: akses terhadap modal, infrastruktur, inovasi dan teknologi, dan dukungan kebijakan pemerintah. Penguatan aspek-aspek tersebut melalui kebijakan holistik dan berkelanjutan sangat penting untuk meningkatkan peran UMKM sebagai pilar ekonomi nasional. Penelitian ini berkontribusi pada pemahaman yang lebih baik tentang posisi strategis UMKM dan menawarkan rekomendasi praktis bagi para pemangku kepentingan.
Local Digital Ecosystem: Peran Komunitas Digital dalam Mendorong Bisnis Kreatif Daerah Siti Fatimah; Wahyu Wibowo; Nur Rahmi Irfaniah; Rita Andriani Harahap; Nur Azizah Panggabean
JUMINTAL: Jurnal Manajemen Informatika dan Bisnis Digital Vol. 4 No. 1 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/jumintal.v4i1.5479

Abstract

The development of digital technology has opened up new opportunities for the growth of creative businesses in the region, especially through the role of digital communities as social infrastructure that encourages collaboration, knowledge exchange, and commercialization of local products. This article explores the concept of a local digital ecosystem by placing the digital community as a key actor in building a contextual, inclusive, and locality-based digital ecosystem. This study uses a qualitative approach with a literature study method, reviewing the current literature related to digital communities, creative economy, and participatory technologies. The results of the study show that the digital community has a strategic role in strengthening the capabilities of MSME actors and local creators, especially in non-urban areas that are often marginalized by urban-centric narratives. This article offers a conceptual model based on five main elements: Community, Connectivity, Collaboration, Commercialization, and Sustainability (5K), which represents the dynamics of a community-based digital ecosystem. These findings make a conceptual contribution to the study of digital ecosystems with a bottom-up approach, as well as open up space for regional development policies that are more participatory, contextual, and based on local social forces.
Instagrammable Tourism: Analisis Dampak Visualisasi Destinasi di Era Media Sosial Wahyu Wibowo; Ahmad Choiri; Nur Azizah Panggabean; Nur Fatiha; Nur Rahmi irfaniah
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/toba.v4i2.5383

Abstract

The development of social media, especially Instagram, has driven a paradigm shift in global tourism practices, from physical experiences to digitally curated visual experiences. One manifestation of this change is the emergence of the phenomenon of Instagrammable tourism, a tourism trend based on visual aesthetics that encourages tourists to choose destinations not only because of cultural or natural values, but also because of their shareable visual appeal. This study aims to systematically and critically examine the literature that discusses destination visualization in the context of social media, especially Instagram, with a focus on the construction of meaning, aesthetic curation, and its implications for tourist behavior and destination branding strategies. Using a literature study approach, this article identifies six main themes: the conceptualization of Instagrammable tourism, visual representation of destinations, digital aesthetics and visual culture, the influence of content on tourist intentions and loyalty, social media-based branding strategies, and the ethical and ecological impacts of visual dominance. The results of the study show that destination visualization not only shapes tourist perceptions but also forms new norms in tourism consumption and space production. On the other hand, excessive aestheticization also presents serious challenges such as the overcommodification of local culture, loss of authenticity, and ecological pressures due to digital overtourism. This study suggests the need for a sustainable, contextual and ethical visual approach in social media-based tourism development.
Co-Authors Ahmad Choiri Aminuddin Aminuddin Arifa, Isna Nur Fatiha Nur Rahmi Irfaniah Rita Andriani Harahap SITI FATIMAH Wahyu Wibowo