Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal HUMANUS : Jurnal Sosiohumaniora Nusantara
Abdullah Azzam, Akmal
Unknown Affiliation
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Diplomasi Budaya Inggris Melalui Grup Musik One Direction di Indonesia Abdullah Azzam, Akmal; Setiawan, Asep
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/4mzkxj79

Abstract

This study explores the United Kingdom's cultural diplomacy through the boy band One Direction in Indonesia as a form of soft power implementation in international relations. Using a descriptive qualitative approach through literature review and content analysis, this research examines how One Direction serves as an effective instrument of cultural diplomacy by introducing British cultural values to Indonesian society. The 2015 "On the Road Again" concert in Jakarta is highlighted as a key event that illustrates how popular culture can enhance public sympathy toward a foreign nation. Phenomena such as the adoption of British slang, social practices like afternoon tea, and the active engagement of fans on social media demonstrate the success of One Direction in transmitting Britpop values. The study concludes that music-based cultural diplomacy has a significant impact on shaping a positive perception of the UK in Indonesia and strengthens bilateral relations between the two countries.  Keywords: cultural diplomacy, soft power, One Direction, United Kingdom, Indonesia, popular music.
Co-Authors Asep Setiawan