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All Journal Jurnal Sosial Humaniora HUMANUS : Jurnal Sosiohumaniora Nusantara
Safitri, Resi
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Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Tren Konsumen Terkini Pada Perkembangan Bisnis UMKM Peramu Levinda Melati; Irawansyah, Ridwan; Safitri, Resi; Herdianawati, Rheinada; Sartika, Desi; Pratista, Alvin Andria
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 3 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/fjqnss79

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh tren konsumen terkini terhadap perkembangan bisnis UMKM Peramu yang berlokasi di sekitar Universitas Djuanda, Kabupaten Bogor. Peramu merupakan usaha mikro yang bergerak di bidang minuman kekinian dan menyasar konsumen generasi muda. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner kepada 17 responden dari kalangan mahasiswa. Hasil penelitian menunjukkan bahwa sekitar 47% responden menyatakan mereka mengikuti tren makanan dan minuman viral di media sosial, dan persentase yang sama juga menyebutkan bahwa tren tersebut memengaruhi keputusan mereka dalam membeli produk UMKM Peramu. Selain itu, sekitar 50% responden menilai bahwa Peramu mampu beradaptasi dengan selera pasar, serta lebih dari setengahnya percaya bahwa mengikuti tren konsumen dapat membuka peluang baru bagi usaha. Temuan ini menegaskan pentingnya pemahaman terhadap perilaku konsumen dalam menjaga keberlangsungan dan pertumbuhan UMKM. Adaptasi terhadap tren bukan sekadar strategi pemasaran, melainkan elemen penting untuk memastikan keberlanjutan bisnis di era modern.
PERAN KOMUNIKASI DAN TEKNOLOGI INFORMASI DALAM MENINGKATKAN KAPASITAS PETANI PADI alamsyah, ali; Sumah, Astrid Sri Wahyuni; Ruhimat, Ruhimat; Safitri, Resi; Melati, Levinda; Toruan, Miguel Laurensius Lumban
Jurnal Sosial Humaniora Vol. 17 No. 1 (2026): Jurnal Sosial Humaniora
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jsh.v17i1.22303

Abstract

The role of communication in Information and Communication Technology (ICT) to improve the capacity of rice farmers is not just a utopia, but can become a reality. The purpose of this study is to examine the role of communication and ICT in improving the capacity of farmers. The research used a quantitative approach with a survey of 114 rice farmers in Ogan Ilir Regency, South Sumatra. The data were analyzed descriptively and inferentially with a correlation test to examine the relationship between ICT variables (social media ownership, digital information sources, and social media support) and farmer capacity and income. The findings show that the adoption rate of basic ICT, particularly social media ownership, has reached 59.6%. However, its use as a source of specific agricultural information is still low (10.5%), with farmers relying more on traditional methods such as discussions in farmer groups (78.1%) and extension workers (58.8%). Correlation analysis proves that there is a significant positive relationship between social media ownership and farmer capacity (r=0.342), between digital information sources and information management skills (r=0.287), and between social media support and improvement (r=0.305). Communication and ICT play a strategic role as an information bridge in improving farmer capacity. The research findings underscore the importance of integrating traditional communication systems (extension workers and farmer groups) with digital platforms to create a more effective support system and accelerate digital transformation in the agricultural sector.
Co-Authors Alamsyah, Ali Herdianawati, Rheinada Irawansyah, Ridwan Levinda Melati Melati, Levinda Pratista, Alvin Andria Ruhimat, Ruhimat Sartika, Desi Sumah, Astrid Sri Wahyuni Toruan, Miguel Laurensius Lumban