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All Journal Jurnal Indonesia Sosial Sains Brand Communication
Chandra, Fauzi Surya
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Penanganan Kasus Viral di Media Sosial oleh Humas Polri: Studi Kasus Vina Cirebon Chandra, Fauzi Surya; Dahniel, Rycko Amelza; Turino, Harris
Brand Communication Vol. 4 No. 1 (2025): Kekuatan Kampanye dan Promosi di Era Digital
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/bc.v4i1.368

Abstract

This study aims to analyze the communication strategies employed by the Indonesian National Police Public Relations Division (Humas Polri) in managing viral cases on social media, using the Vina Cirebon case as a focal point. Amid a crisis marked by inconsistent information, a weak sense of crisis, and delayed responses, Humas Polri faces significant challenges in rebuilding public trust. The research uses a qualitative approach through interviews and document analysis. Findings reveal that the police’s communication strategies remain largely reactive and are not yet supported by a structured crisis management system, such as the establishment of a specialized crisis team or the development of crisis risk profiles. Strengthening public relations functions with fast, consistent, and transparent communication is essential to preserve institutional legitimacy in the digital age and the post-truth era.
Handling Viral Cases On Social Media By The Police Public Relations (Case Study: Vina Cire) Chandra, Fauzi Surya
Jurnal Indonesia Sosial Sains Vol. 6 No. 6 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i6.1793

Abstract

This study investigates the communication strategy employed by the Public Relations Division (Humas) of the Indonesian National Police in handling viral crises on social media, focusing specifically on the Vina Cirebon case. Utilizing a qualitative descriptive approach, this research was conducted through in-depth interviews, document analysis, and media observation involving key stakeholders, including police officers, journalists, and digital communication analysts. The findings reveal that Humas Polri exhibited weak crisis preparedness, evident from the lack of early detection systems, risk profiling, and crisis-sensing capabilities. During the crisis period, the institutional response was characterized by delays, inconsistencies in official statements, and limited coordination between headquarters and regional police units. The study also found underutilization of social media platforms, which led to unaddressed public speculation and the dominance of alternative narratives. Moreover, the communication strategy applied did not fully align with the Situational Crisis Communication Theory (SCCT), as Polri tended to employ defensive rather than accommodative or restorative approaches. This condition ultimately led to a decline in public trust and institutional legitimacy. The study contributes to the field of police science and public relations by highlighting the urgency of integrated crisis communication strategies, particularly in managing public perception in the digital age.
Co-Authors Dahniel, Rycko Amelza Turino, Harris