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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal PETISI (Pendidikan Teknologi Informasi)
Faizin, Muhammad yusril
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Computer Science & IT Education Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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MEMBANGUN STRATEGI PEMASARAN DIGITAL PRODUK PERTANIAN ORGANIK DI AGRO ZULFA GARDEN KECAMATAN TARUB Subrata, Jaka; Faizin, Muhammad yusril; Setiawan, Anton
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 1 (2025): Juli 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3624

Abstract

This Community Service Program is implemented to assist Agro Zulfa Garden MSMEs in developing digital marketing strategies for organic agricultural products. Partners face various obstacles, such as limited use of social media, not having a website and e-commerce account, and not having a business legality in the form of a Business Identification Number (NIB). This activity includes training in creating e-commerce accounts, designing and implementing websites using WordPress, creating promotional banners, and assisting in issuing NIBs through the OSS platform. The methods used in this activity include submitting a permit letter to the relevant agency as an initial administrative step, field observations to understand business conditions and challenges faced by MSME actors, and direct interviews with MSME owners to obtain more in-depth information about their needs and obstacles in terms of digital marketing. The results of the activity show that partners are able to understand the importance of digital marketing and already have more professional promotional facilities. It is recommended that there be periodic follow-up training, ongoing cooperation between universities, local governments, and MSME actors, and increasing digital literacy through mentoring and learning modules that are easily accessible to MSME actors. This program contributes to expanding market reach and increasing Agro Zulfa Garden's competitiveness in a sustainable manner. Keywords: e-commerce, business legality, digital marketing, organic farming, MSME, website
MEMBANGUN STRATEGI PEMASARAN DIGITAL PRODUK PERTANIAN ORGANIK DI AGRO ZULFA GARDEN KECAMATAN TARUB Subrata, Jaka; Faizin, Muhammad yusril; Setiawan, Anton
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 15 No 1 (2025): Juli 2025
Publisher : LPPM UNINUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30999/jpkm.v15i2.3624

Abstract

This Community Service Program is implemented to assist Agro Zulfa Garden MSMEs in developing digital marketing strategies for organic agricultural products. Partners face various obstacles, such as limited use of social media, not having a website and e-commerce account, and not having a business legality in the form of a Business Identification Number (NIB). This activity includes training in creating e-commerce accounts, designing and implementing websites using WordPress, creating promotional banners, and assisting in issuing NIBs through the OSS platform. The methods used in this activity include submitting a permit letter to the relevant agency as an initial administrative step, field observations to understand business conditions and challenges faced by MSME actors, and direct interviews with MSME owners to obtain more in-depth information about their needs and obstacles in terms of digital marketing. The results of the activity show that partners are able to understand the importance of digital marketing and already have more professional promotional facilities. It is recommended that there be periodic follow-up training, ongoing cooperation between universities, local governments, and MSME actors, and increasing digital literacy through mentoring and learning modules that are easily accessible to MSME actors. This program contributes to expanding market reach and increasing Agro Zulfa Garden's competitiveness in a sustainable manner. Keywords: e-commerce, business legality, digital marketing, organic farming, MSME, website
Analisis Sistem Penggalangan Dana Sosial di Panti Asuhan Yatim Muhammadiyah Slawi Wahyu Prasetyawati, Aries Setyani; Faizin, Muhammad Yusril
JURNAL PETISI (Pendidikan Teknologi Informasi) Vol. 7 No. 1 (2026): JURNAL PETISI (Pendidikan Teknologi Informasi)
Publisher : Universitas Pendidikan Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpetisi.v7i1.4209

Abstract

This study discusses the social fundraising system implemented at the Muhammadiyah Slawi Orphanage. The fundraising process is still conventional, involving direct donations to the treasurer and manual recording using Microsoft Excel. The main problem faced by the institution is the lack of digital technology utilization to improve transparency, effectiveness, and outreach. The research methods used include observation, interviews, and literature review. The system analysis was conducted using a SWOT (Strength, Weakness, Opportunity, Threat) approach. The results show that the current system has the advantage of high donor trust and public support, but its main weakness lies in the limited transparency of digital reports and publications. The main opportunity lies in the use of a website-based online donation system that can expand donor reach and improve accountability. The recommendation of this study is the development of a web-based fundraising information system integrated with an automated reporting system to support transparency, effectiveness, and sustainability of the social institution's operations. Keywords: Donors, Digitalization, Fundraising, Orphanage, SWOT, Transparency
Co-Authors Setiawan, Anton Subrata, Jaka Wahyu Prasetyawati, Aries Setyani