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All Journal Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi
Fornio Barusman, Andoni
Unknown Affiliation
Economics, Econometrics & Finance

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Analisis Pengaruh Social Media Marketing Instagram Terhadap Minat Beli Konsumen Kafe Putti Kedaton, Bandar Lampung Refilia, Deffa; Fornio Barusman, Andoni
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 3 (2022)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i3.275

Abstract

This study aims to analyze the influence of social media Instagram on consumer buying interest at Putti Cafe, Kedaton Bandar Lampung. This study uses a sampling technique, namely purposive sampling by determining the number of respondents as many as 50 people, which were distributed to cafe Putri consumers directly, the questionnaires were distributed for 2 days. Based on the research that has been done, the results of hypothesis testing produced at count of 18.301 at a significance of 0.00 <0.05 then Ho is rejected and Ha is accepted, which means that attraction (X1) has a positive and significant effect on consumer buying interest (Y). Furthermore, the coefficient of determination test produces a coefficient of determination R2 of 0.875 %, meaning that 875% of consumer buying interest can be explained by social media variables while 12.5% of consumer buying interest is influenced by other unknown variables in this study.
Co-Authors Refilia, Deffa