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All Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi
Juliana, Hellen
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Siaran Langsung Dan Manfaat Yang Dirasakan Terhadap Niat Beli Melalui Kepercayaan Konsumen Pada Aplikasi Tiktok Shop Juliana, Hellen
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 1 No. 6 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v1i6.754

Abstract

The purpose of this study was to determine the direct effect of live streaming, the perceived benefits on consumer trust, to know the direct effect of live streaming, the perceived benefits, consumer trust on purchase intentions. As well as knowing the indirect effect of live streaming, the perceived benefits on purchase intention sthrough consumer trust in the Tiktok Shop application. Data collection was carried out by collecting information through a survey with a questionn aire. Question naires were distributed using the Google form via social media such as Whatsapp WA), Instagram (IG) and Telegram.The population in this study are users who have used and shopped in the Tiktok Shop application in the Jabodetabek area. Question naires were collected by 145 respondents, the data was then processed using the SmartPLS analysis tool. The results of this study indicate that live streaming has no effect on consumer confidence. While the perceived benefits have an influence on consumer confidence. Live streaming and consumer trust have an effect on purchase intentions. While the perceived benefits have no effect on purchase intention. live broadcast has no effect on purchase intention through consumer trust. Meanwhile, perceived benefits have an influence on purchase intentions through consumer trust. The contribution of this research results in consumer behavior, especially in the influencing factors, namely live streaming and consumer trust in the Tiktok Shop application.
PENGARUH KOMPONEN GREEN MARKETING TERHADAP PURCHASE INTENTION PADA GREEN HOTEL DI AREA JABODETABEK Juliana, Hellen; Lemy , Diena Mutiara
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.22919

Abstract

Penelitian ini menguji pengaruh faktor-faktor green marketing terhadap purchase intention di green hotel. Hal ini menguji korelasi antara konsep-konsep berikut: environmental concern, environmental knowledge, dan purchase intention. Survei empiris digunakan untuk menguji hipotesis. Data dikumpulkan dari responden yang berlokasi di area Jabodetabek, dan pengolahan datanya dengan menggunakan software PLS-SEM. Temuan ini menunjukkan hubungan positif yang signifikan antara pendekatan green marketing (environmental concern, environmental knowledge, dan green purchase intention). Kemudian, pendekatan green marketing (environmental concern dan environmental knowledge) diharapkan dapat memberi pengaruh secara langsung dan signifikan terhadap purchase intention. Studi ini menawarkan implikasi manajerial terhadap pengembangan perusahaan ramah lingkungan.
Co-Authors Lemy , Diena Mutiara