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All Journal Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Jurnal Pengabdian Kepada Masyarakat
Nur Aini, Lilies
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Kinerja Karyawan Ony Comp Malang: Peran Kepemimpinan, Pemberdayaan dan Motivasi Kerja Nur Aini, Lilies; Nurtjahjani, Fullchis; Fany Novitasari, Ane; Dhakirah, Sanita
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 4 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i4.1615

Abstract

The success of company management is largely determined by the activities of utilizing human resources, where company managers must really pay attention to the attitudes, behavior, desires and needs of employees so that these employees can be encouraged to improve their performance. The aim of this research is to determine the relationship between leadership and empowerment on employee performance mediated by work motivation. The population in this study were 25 employees of Ony Comp Malang. This research uses a saturated sampling technique, so that the entire population becomes the sample in the research. The data collection method is through observation, interviews, questionnaires, while the data analysis method used is SEM-PLS with the help of SmartPLS software. The results of the research show that leadership has no effect on employee performance, empowerment has an effect on employee performance, leadership has an effect on work motivation, empowerment has an effect on work motivation, work motivation has an effect on employee performance, work motivation does not mediate the relationship between leadership and employee performance, and work motivation mediates the relationship empowerment on employee performance.
IMPLEMENTASI LANDING PAGE INTERAKTIF DAN MEDIA SOSIAL UNTUK MENINGKATKAN LOYALITAS PELANGGAN UMKM MADU HERBAL Dhakirah, Sanita; Akbarina, Farida; Narasuci, Win; Maskur, Maskur; Beauty Kartikasari, Prima; Nur Aini, Lilies
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8988

Abstract

This community service program aims to optimize Customer Relationship Management (CRM) through the development of an interactive landing page and structured social media content strategy for UMKM Hexa Anugerah Bersinar, a producer of premium herbal honey in Malang. The problem addressed includes limited customer interaction, lack of digital marketing utilization, and absence of structured customer data management. The method applied consisted of training, mentoring, and implementation of CRM systems, interactive landing page design, and social media content development using storytelling, education, and testimonials. The results show that the new Nutri Bunga landing page (https://nutribunga.netlify.app)  successfully functions as a customer engagement entry point, while the Instagram account (@nutribunga_) rebranding increases brand visibility with structured educational content. Early monitoring indicates an increase in customer engagement and higher product conversion rates. This initiative contributes to strengthening MSME’s competitiveness by integrating digital-based customer engagement strategies.
Co-Authors Beauty Kartikasari, Prima Fany Novitasari, Ane Farida Akbarina Maskur Maskur Narasuci, Win Nurtjahjani, Fullchis Sanita Dhakirah