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All Journal Kaisa: Jurnal Pendidikan dan Pembelajaran
Purwanto, Farelino Arsyi Vernanda
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Education Social Sciences

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Analisis Semiotika Video Edukasi Darurat Eksploitasi Anak Purwanto, Farelino Arsyi Vernanda; Widyasari; Wibisono , Aryo Bayu
Kaisa: Jurnal Pendidikan dan Pembelajaran Vol. 5 No. 1 (2025): Kaisa: Jurnal Pendidikan dan Pembelajaran
Publisher : STAIN Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56633/kaisa.v5i1.1071

Abstract

Exploitation of children under the age of 13 in Indonesia is a serious social problem, covering economic, sexual and social exploitation. This research aims to design an educational video titled "Emergency Child Exploitation" that uses visual media, particularly videography, as an effective communication tool to raise public awareness. The approach used in this research is a semiotic analysis of the visual and narrative elements in the video. Through Roland Barthes' semiotic theory, the video is analyzed to reveal the denotative and connotative meanings contained in symbols, colors, gestures, sounds, and other visual elements. The results of the analysis show that the semiotic elements in this video, such as children playing, scavengers, and crowded streets, provide deep meanings about freedom, economic inequality, and the pressures of urban life. This research not only produces a video as a social campaign tool, but also enriches academic studies in visual communication studies. This educational video is expected to be an effective tool in building public awareness and reducing child exploitation through a meaningful visual approach.
Co-Authors Bayu Wibisono, Aryo Widyasari