Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis Digital
Tarigan, Lala Latifah
Unknown Affiliation
Economics, Econometrics & Finance Education Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PROMOSI DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE SAMSUNG DI PT ACCENTUATES SAMSUNG CENTER MEDAN Tarigan, Lala Latifah
Jurnal Ekonomi Bisnis Digital Vol 2 No 1 (2023): Research Articles Volume 2 Nomor 1 Maret 2023
Publisher : Yayasan Cita Cendekiawan Al Khwarizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebidi.v2i1.202

Abstract

This study aimsto determine theeffect of promotionand product qualityon purchasing decisionsfor Samsung smartphones, this type of research uses quantitative research methods with sources primary and secondary data. The number of samples of this research is 125 respondents determined using Slovi formula and accidental sampling technique namely handling the sample based on necessity, that is anyone who happens to meet the research can be used as a sample. This study uses SPSS 25 as a data processing tool. The results ofthis study shows that there is a significant influence between promotions on purchasing decisions on Samsung smartphones and there is no significant influence between product quality on purchasing decisions on Samsung smartphones while simultaneously a significant influence between promotions and product quality is on purchasing decisions on Samsung smartphones
Co-Authors