Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced
Islamudin, M Syaifullah
Unknown Affiliation
Computer Science & IT Economics, Econometrics & Finance Education Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Re-desain Brand Identity UD KS PRO Sebagai UMKM di Bidang Otomotif Islamudin, M Syaifullah; Yani, Aditya Rahman; Widyasari
Future Academia : The Journal of Multidisciplinary Research on Scientific and Advanced Vol. 3 No. 2 (2025): Future Academia : The Journal of Multidisciplinary Research on Scientific and A
Publisher : Yayasan Sagita Akademia Maju

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61579/future.v3i2.476

Abstract

MSMEs play a vital role in Indonesia's economy, yet many still lack awareness of the importance of visual identity in boosting competitiveness. This study discusses the re-design of the brand identity of UD KS PRO, a trading business in the automotive sector, to strengthen brand image and increase brand awareness. The research applies a mixed-methods approach, collecting data through interviews, observation, and questionnaires. Data were analyzed using the TWOS matrix to formulate rebranding strategies. The results indicate that UD KS PRO’s previous visual identity was inconsistent and failed to effectively represent the company's business field. By developing a new logo, typography, and color palette that are more professional and relevant, UD KS PRO is expected to improve consumer perception, expand its market reach, and enhance customer trust. This study highlights the importance of research-based rebranding as a strategic step for MSMEs to adapt in the digital era and ensure sustainable business growth.
Co-Authors Aditya Rahman Yani Widyasari