Dewi, Yosephine Putri Sari
Universitas Prof. Dr. Moestopo (Beragama)

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AUDIENCE SERVICE PUBLIC RELATIONS METRO TV Dewi, Yosephine Putri Sari
WACANA, Jurnal Ilmiah Ilmu Komunikasi Vol 11, No 4 (2012)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

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Abstract

The development of communication technologies has given rise to a growing public demand for the right to know and the right to information. Information has become a necessity for the community and has become an essential commodity in society. Television stations as broadcast media has a social responsibility to safeguard publicmorality as media broadcasting uses frequency broadcast into the public domain. Duties and responsibilities of broadcast media is presenting a good show broadcast program, responsibility, trustworthy, and appreciated by the public. To face competition television is rapidly increasing, the role of Public Relations is needed to build relationships with the public especially to provide services to the audience.