Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal Indonesian Journal of Business Analytics (IJBA)
Listatin Hernidatiatin
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Service Quality and Atmosphere Store on Customer Satisfaction in Oxygen Caffe in Cirebon City Sulistiono; Rizky Triono Wijayanto; Yulius Akbar Rajaza; Listatin Hernidatiatin
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9378

Abstract

The purpose of this study is to examine and ascertain how customer satisfaction at the Oxygen Coffee shop in Cirebon is impacted by store atmosphere and service quality. This kind of research employs quantitative techniques and is descriptive. The participants in this study were patrons of oxygen coffee shops. Using a Likert scale, a questionnaire instrument, and non-probability sampling with purposive sampling, 96 respondents made up the sample. With the use of the data analysis tool SPSS 25, which facilitates data analysis through the use of multiple linear regression, instrument, and classical assumption tests. The study's findings indicate that while store atmosphere (X2) has a positive and substantial impact on customer satisfaction (Y), service quality (X1) has a positive and significant impact on substantial impact on client satisfaction (Y). Simultaneously influencing customer satisfaction (Y) are the variables of store atmosphere (X2) and service quality (X1).
Co-Authors Rizky Triono Wijayanto Sulistiono Yulius Akbar Rajaza