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All Journal Indonesian Journal of Business Analytics (IJBA) International Journal of Indonesian Business Review
Ismail Mahmoud, Basheer
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Takaful (Islamic) insurance and its marketability in the Iraqi insurance market: A future study applied in the Iraqi insurance market. Ismail Mahmoud, Basheer
Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v5i3.14254

Abstract

The insurance sector is one of the largest financial resources that provide the capital funds needed by the economy from the accumulated premiums, beside the banking sector. Therefore, the current study aimed to study the reality of this sector to identify opportunities for developing insurance services. Where we discussed the possibility of applying Takaful insurance in the Iraqi insurance market, According to the basic assumption that there is an opportunity to implement Takaful services in the Iraqi insurance market. The current study reached a number of conclusions, one of which is that Takaful insurance is compatible with the aspirations of Muslim consumers because it works in accordance with Islamic Sharia compared to commercial insurance. At the end the present research provides couples of recommendations one of it was Takaful insurance keeps pace with the needs of insurance customers in Iraq because customers are greatly affected by the religious factor, which is considered one of the biggest factors that affect the spread of commercial insurance services.
The Role of Branding in Attracting Customers via Influencers A Study of Iraqi Tourism Companies Ismail Mahmoud, Basheer; Yahya Hadi, Mohammed; Abbas Doori, Yasmin Khudair
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1307

Abstract

Purpose – According to the difference in the strength of the brand and the extent of its acceptance in the markets on which the company relies on developing its trademark and increasing its impact in the targeted markets. The company's ability to entice customers is determined, and one of the mechanisms that some companies follow is investing in influential people to increase the acceptance and dissemination of the brand. This study aims to measure the direct impact of the brand in attracting customers and indirect influence through the mediation of the use of influencers. Methodology/approach – an electronic questionnaire was used as main instructions to collect data of Iraqi tourism companies in the capital, Baghdad, and the sample size (396) respondents. and the study approach is the descriptive analytical study Findings – The brand of banks affect the attraction of customers, and the effect increases with the presence of the intermediate role of influencers. Novelty/value – This research explores the impact of branding on customer attraction through influencers in Iraq's tourism sector, an underexplored area. It fills a gap by analyzing how brand identity enhances influencer marketing effectiveness, offering practical insights for tourism companies to strengthen market positioning.
Co-Authors Abbas Doori, Yasmin Khudair Yahya Hadi, Mohammed