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Maulida, Rizki Sofa
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Economics, Econometrics & Finance

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Pengaruh Harga, Kualitas Layanan Dan Lokasi Terhadap Keputusan Pengguna Self-Service Laundry (Studi Kasus Pada Mahasiswa di Kota Malang) Maulida, Rizki Sofa; Diana, Nur; Bastomi, Mohamad
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

Abstract The purpose of this study was to determine the effect of price, service quality and location on self-service laundry user decisions. Data was collected using purposive sampling from 95 respondents through a questionnaire with a Likert Scale. Data analysis was carried out using multiple linear regression and hypothesis testing (F and t tests) with the IBM SPSS ver 20 program. The results of this study indicate that simultaneously, the three variables have a positive and significant influence on user decisions (significance 0.000 <0.05). The results of the study explain that each variable price, service quality has a partial and simultaneous effect on user decisions. Keywords: The Effect of Price, Service Quality, Location and User Decisions
Co-Authors Bastomi, Mohamad Nur Diana