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All Journal Kalbisocio: Jurnal Bisnis dan Komunikasi KALBISIANA Jurnal Sains, Bisnis dan Teknologi STREAMING Business Journal
Vina Meliana
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Variasi Produk, Persepsi Kemudahan Penggunaan, dan Harga terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Disney+ Hotstar Muhammad Akbar; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i2.3021

Abstract

Technological advancements enable media and entertainment companies to reach customers more easily and generate more revenue. Using a quantitative method with purposive sampling technique, this study aims to determine the impact of product variety on customer satisfaction, the influence of user-perceived ease of use on customer satisfaction, the influence of price on customer satisfaction, and the impact of satisfaction on customer loyalty towards the object of SvoD Disney+ Hotstar. Multiple linear regression analysis is employed. The research findings indicate that product variety does not affect customer satisfaction; user-perceived ease of use influences satisfaction; price affects satisfaction; and customer satisfaction influences customer loyalty
Pengaruh Variasi Produk, Persepsi Kemudahan Penggunaan, dan Harga terhadap Kepuasan yang Berdampak pada Loyalitas Konsumen Disney+ Hotstar Muhammad Akbar; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 11 No. 2 (2025): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisiana.v11i2.3021

Abstract

Technological advancements enable media and entertainment companies to reach customers more easily and generate more revenue. Using a quantitative method with purposive sampling technique, this study aims to determine the impact of product variety on customer satisfaction, the influence of user-perceived ease of use on customer satisfaction, the influence of price on customer satisfaction, and the impact of satisfaction on customer loyalty towards the object of SvoD Disney+ Hotstar. Multiple linear regression analysis is employed. The research findings indicate that product variety does not affect customer satisfaction; user-perceived ease of use influences satisfaction; price affects satisfaction; and customer satisfaction influences customer loyalty
Pengaruh Personal Branding dan Content Marketing Terhadap Customer Engagement Petra Juliana Bella; Vina Meliana
KALBISIANA Jurnal Sains, Bisnis dan Teknologi Vol. 12 No. 2 (2026): Kalbisiana
Publisher : UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/sq72js25

Abstract

The impact of easy access to the internet by society has resulted in rapid technological developments. One of the advantages of the advancement of the internet and social media is its ability as a platform to promote tourist attractions through social networks, as well as utilizing media to disseminate marketing content and build unique identities as part of personal branding, a routine commonly carried out by public figures. One of the influential public figures through the TikTok platform is Pranichia. The data collection method for this research uses an online questionnaire via Google Form with a Likert Scale. This research is a type of quantitative research that uses non-probability sampling, especially purposive sampling, and the data is analyzed using SPSS. The research results show that the independent variables Personal Branding (X1) and Content Marketing (X2) are related to the dependent variable, Customer Engagement (Y). To find out how much influence the independent variable has on the dependent variable.
Pengaruh E-Service Quality, Product Quality, Dan Perceived Enjoyment Terhadap Repurchase Intention CGV Cinemas Gursherine Gursherine; Vina Meliana
STREAMING Vol. 5 No. 1 (2026): STREAMING Business Journal
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/2penr681

Abstract

This study aims to determine the influence of e-service quality, product quality, and perceived enjoyment on repurchase intention among users of the CGV Cinemas application. CGV is one of the digital platforms for movie ticket reservations that affects customer experience and encourages repeat purchases. This research uses a quantitative approach with purposive sampling. Data were collected using an online questionnaire distributed to 240 respondents who had purchased tickets via the CGV application in the last three months. The research instrument was tested for validity and reliability before analysis. The data analysis technique used is multiple linear regression. The results show that E-service quality  has an influence on Repurchase intention. Product quality has an influence on Repurchase intention. Perceived enjoyment has an influence on Repurchase intention. These findings indicate that improving digital service quality, product quality, and user enjoyment when using the application can encourage repurchase intention. CGV is advised to improve the lowest-rated aspects to increase user loyalty.
Pengaruh Kualitas Produk, Usability dan Responsiveness Chatbot terhadap Kepuasan Konsumen Roughneck 1991 di Shopee Jhovan Davidson Frebert Sumampouw; Vina Meliana
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 13 No. 1 (2026): KALBISOCIO Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service UNIVERSITAS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kk24h317

Abstract

This study aims to analyze the influence of product quality, chatbot usage, and chatbot responsiveness on customer satisfaction with Roughneck 1991 on the Shopee marketplace. A quantitative research method was employed by distributing questionnaires to 160 individuals who had previously purchased Roughneck 1991 products and used its chatbot feature on Shopee. The data were collected using purposive sampling and analyzed through multiple linear regression to determine the extent to which the three variables contribute to customer satisfaction. The results show that product quality has a significant effect on customer satisfaction, chatbot usage significantly affects customer satisfaction, and chatbot responsiveness also has a significant influence on customer satisfaction. The study concludes that product quality is the most dominant factor influencing customer satisfaction, followed by chatbot usage and chatbot responsiveness. These findings provide practical implications for the Roughneck 1991 brand in optimizing its marketplace sales strategy by enhancing product quality and further developing its chatbot features.
Co-Authors Gursherine Gursherine Jhovan Davidson Frebert Sumampouw Muhammad Akbar Muhammad Akbar Petra Juliana Bella