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All Journal Jurnal Nusa Manajemen Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Mandasari , Jayanti
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Economics, Econometrics & Finance

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PENGARUH HARGA, LOKASI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN PADA USAHA AYAM GEPREK BERKAH SUMBAWA Sabirah, Humayrah Iffah; Mandasari , Jayanti
Jurnal Nusa Manajemen Vol. 2 No. 2 (2025): Jurnal Nusa Manajemen Volume 2 Nomor 2 Juli Tahun 2025
Publisher : Publika Citra Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62237/jnm.v2i2.278

Abstract

This study aims to testing the effect of Price, Location and Word of Mouth on Purchasing Decisions at the Sumbawa Blessing Geprek Chicken business. This study uses an associative quantitative approach with 100 samples who are consumers of Ayam Geprek Berkah selected through purposive sampling technique then the sample is determined using the Pauleedy formula.. This research instrument is a questionnaire consisting of four variables, namely price, location, word of mouth and purchasing decisions which have been tested for validity and reliability. Data analysis using multiple linear regression with the results showed that the t value of the price variable table (3.470> 1.984) with a significance value (Sig.) of 0.001 <0.05, which means that the price variable has an effect on purchasing decisions. Then the results of the t table value of the location variable (1.483 < 1.984) with a significance value (Sig.) 0.141> 0.05, which means that the location variable has no effect on purchasing decisions. The results of the t table value of the word of mouth variable (2.805> 1.984) with a significance value (Sig.) of 0.006 <0.05 indicate that the word of mouth variable has an effect on purchasing decisions.
PENGARUH GRATIS ONGKIR, PRICE DISCOUNT DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE DI TIKTOK SHOP (SHOP PEDIA) Ferika, Lili; Mandasari , Jayanti
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 3 No. 5 (2025): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk menguji pengaruh Gratis Ongkir, Price Discount dan Influencer Marketing Terhadap Keputusan Pembelian Produk Skincare The Originote di Tiktok Shop (Shop Pedia). Populasi dari penelitian ini adalah Mahasiswa aktif Fakultas Ekonomi dan Bisnis Universitas Teknologi Sumbawa. Jenis data dalam penelitian ini menggunakan data primer berupa kuesioner. Perhitungan jumlah sampel menggunakan rumus Slovin sehingga hasil perhitungannya adalah 100 responden dengan kriteria responden yaitu pengguna skincare The Originote dan pernah melakukan pembelian di Tiktok Shop. Teknik sampling dengan purposive sampling dan pengumpulan sampel menggunakan kuesioner yang disebarkan secara langsung. Data diuji menggunakan metode kuantitatif dengan bantuan software statistik SPSS. Hasil penelitian menunjukkan bahwa Gratis Ongkir, Price Discount dan Influencer Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian Produk Skincare The Originote di Tiktok Shop (Shop Pedia).
Co-Authors Ferika, Lili Sabirah, Humayrah Iffah