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All Journal Ekonis : Jurnal Ekonomi dan Bisnis Indonesian Journal of Community Empowerment
Andini, Septiyana
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Public Health

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ANALISIS PENGARUH PROMOSI ONLINE TERHADAP PENJUALAN PRODUK PT PARAGON TECNOLOGY AND ENOVATION Andini, Septiyana; Rahmadani, Suci; Pratiwi, Yunisa Dwi; Anggraini, Riska; Putri, Marcella Wijaya
Ekonis: Jurnal Ekonomi dan Bisnis Vol 27, No 1 (2025): JURNAL EKONOMI DAN BISNIS (EKONIS)
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/ekonis.v27i1.6835

Abstract

Abstract : This research analyzes the influence of online promotions on PT product sales. Paragon Technology and Innovation, producer of beauty brands such as Wardah, amidst the rapid growth of the Indonesian beauty industry. Using the linear regression method, this research identifies the main factors that influence consumer behavior and provides strategic recommendations for companies in designing more effective digital marketing campaigns. The research results show that online promotions have a significant influence on PT product sales. Paragon, but the variable "the influence of online promotions on sales of PT Paragon products" does not have a significant effect. This research recommends improving online promotional strategies and further research to identify other factors that may influence sales. Keywords: Online Promotion, Sales, PT. Paragon Technology and Innovation, Linear Regression, Beauty Industry, Digital Marketing, Buying Interest, Influencer Marketing.
KOLABORASI TEKNOLOGI DALAM LAYANAN KEUANGAN UNTUK MEMUDAHKAN TRANSAKSI DIGITAL DAN MENCEGAH JUDI ONLINE DI KALANGAN REMAJA SMA NEGERI 7 BANDAR LAMPUNG Anggraini, Riska; Pratiwi, Yunisa Dwi; Putri, Marcella Wijaya; Andini, Septiyana; Rahmandani, Suci; Rabbani, Muammar Fadhil
MAJU : Indonesian Journal of Community Empowerment Vol. 2 No. 4 (2025): MAJU : Indonesian Journal of Community Empowerment, Juli 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/maju.v2i4.1594

Abstract

The rapid advancement of digital technology and the widespread access to online financial services have significantly transformed the daily lives of adolescents, particularly in how they conduct financial transactions and interact with digital platforms. While this development offers numerous benefits—such as convenience, speed, and accessibility it also introduces serious challenges, including the rising prevalence of online gambling among teenagers. This study seeks to provide students at SMA Negeri 7 Bandar Lampung with critical education on digital financial literacy and the risks of online gambling. Using a qualitative descriptive approach, the research implements an interactive lecture method supported by group discussions, educational videos, and participatory activities. The program includes three core sessions: introduction to financial technology (fintech), exploration of the negative impacts of online gambling, and a university outreach session. Findings indicate strong student engagement, active participation in discussions, and increased awareness of the importance of self-regulation and digital responsibility.
Co-Authors Pratiwi, Yunisa Dwi Putri, Marcella Wijaya Rabbani, Muammar Fadhil Rahmandani, Suci Riska Anggraini, Riska RR. Ella Evrita Hestiandari