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All Journal Calathu: Jurnal Ilmu Komunikasi JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA
Ayu Candraningrum, Diah
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Humanities Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Youth Political and Social Media Engagement for 2024 Indonesian General Elections Ayu Candraningrum, Diah; Gafar Yoedtadi, Muhammad; Djunaidi, Ahmad; Setyanto, Yugih; Savitri Setyo Utami, Lusia; Retno Hapsari, Zita; Utami, Budi
Calathu: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2025): Calathu: Jurnal Ilmu Komunikasi
Publisher : School of Communication Science and Media Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/calathu.v7i1.5316

Abstract

Indonesia has entered a new chapter of politics under the leadership of President Prabowo Subianto and Vice President Gibran Rakabuming Raka. The pair won unanimously in the 2024 General Election, with 58.6% of the vote, the majority of which went to young voters. Indeed, in the 2024 elections, the number of young voters aged 22-30 years was the largest group of voters. A total of 114 million voters, who are millennials and Generation Z, have proven to be able to change political policies in this country for the next 5 years. Half of these young voters are first-time voters. Before the democratic party was held, there were many doubts about the existence of these young people considering the character of Gen Z and millennials is known as an adaptive and responsive generation that will affect their attitudes and behavior. They are also known to be disinterested in political issues, but this is expected to change based on the social media content they see. As a result, issues of polarization, misinformation, and disinformation on social media loomed during the election period. This research uses the concepts of youth politics and social media engagement to achieve the goal of knowing how these young voters use social media to find information related to honest and anti- corruption leadership candidates. This research also uses a qualitative approach with a phenomenology research method and data collection as qualitative and quantitative data. The qualitative data was collected from interviews with 2 Generation Z, while quantitative data was collected sourced from distributing an online survey to 114 Generation Z regarding the use of social media for political campaigns. This refers as amplifier data. The results of the study stated that young voters are very dependent on algorithms running on social media accounts to get information about candidates to be elected in the General Election. In addition, they are also helped by the presence of For Your Page (FYP) on social media, although the content they prefer is classified as misinformation and disinformation.
Proses Pengembangan Strategi Pemasaran Berbasis Digital Pada Kewirausahaan Lokal Ayu Candraningrum, Diah; Bastian, Cathrine; Jesse Chandra, Cecilia; Sandria, Deva; Natasha, Evelyn; Benedict Irawan, Glenn
JUARA: Jurnal Wahana Abdimas Sejahtera Volume 7 Nomor 1 Januari 2026
Publisher : Jurusan Teknik Lingkungan Fakultas Arsitektur Lanskap dan Teknologi Lingkungan, Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/4chdhw09

Abstract

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan membantu pengembangan strategi pemasaran digital bagi UMKM Bakmi Garasi 52 di Jakarta Pusat sebagai upaya peningkatan brand awareness dan daya saing usaha di era digital. Latar belakang kegiatan ini berangkat dari permasalahan mitra yang masih mengandalkan promosi konvensional serta keterbatasan dalam publikasi digital, sehingga kurang menjangkau audiens yang luas. Metode pelaksanaan dilakukan melalui pendekatan partisipatif dengan tahap wawancara, observasi lapangan, perancangan konten digital, serta pengelolaan media sosial di Instagram @bakmigarasi52. Tim PKM melaksanakan kegiatan berupa sesi pemotretan menu, pembuatan desain promosi digital (spanduk, poster, katalog menu), hingga publikasi konten di media sosial untuk membangun citra digital yang menarik. Hasil kegiatan menunjukkan peningkatan signifikan terhadap visibilitas mitra, yang menandakan efektivitas strategi digital dalam memperluas jangkauan. Selain itu, re-branding melalui spanduk baru turut memperkuat identitas visual UMKM secara offline. Kegiatan ini menunjukkan bahwa optimalisasi di media sosial bedampak positif terhadap peningkatan promosi dan pengenalan merek UMKM. Program ini sejalan dengan tujuan SDGs nomor 9 tentang “Industri, Inovasi, dan Infrastruktur” yang menekankan pentingnya inovasi digital bagi keberlanjutan industri kecil dan menengah.
Co-Authors Bastian, Cathrine Benedict Irawan, Glenn Budi Utami Djunaidi, Ahmad Evelyn Natasha, Evelyn Gafar Yoedtadi, Muhammad Jesse Chandra, Cecilia Retno Hapsari, Zita Sandria, Deva Savitri Setyo Utami, Lusia Setyanto, Yugih