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All Journal Jurnal Mahasiswa Manajemen dan Akuntansi Jurnal Pengabdian Kepada Masyarakat Indonesia
Soviani Soviani
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Sikap dan Perilaku Mahasiswa dalam Memilah Sampah Organik dan Anorganik di UINSU Nazwa Alya Alkhansa; Soviani Soviani; Nurul Rizkia; Mas Imam Temuju; Sari Wulandari
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 4 No. 1 (2025): April-September: JUMMA'45: Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v4i1.4702

Abstract

The purpose of this study was to determine the behavior and way of thinking of students of the State Islamic University of North Sumatra (UINSU) in sorting organic and inorganic waste in the campus environment. This study combines descriptive methods with a qualitative approach. The methods used to obtain data are direct observation, in-depth interviews, and documentation. The subjects of this study were students from various faculties and campus environmental cleaners. The results of the study showed differences in students' views and actions in sorting waste. Despite having a positive attitude towards environmental issues, most students have not implemented waste sorting behavior consistently. The inhibiting factors found include limited facilities, lack of environmental education, and weak institutional supervision. Recommendations in this study include the provision of adequate facilities, ongoing education, and the formation of an active environmental care community in the UINSU environment.
Pengaruh Digital Marketing terhadap Penjualan UMKM Kerupuk Tempe Tiga Bintang di Desa Tanjung Mulia Rahma Aulia Hasanah; Soviani Soviani; Nurbaiti Nurbaiti
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 6 No. 1 (2026): April: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI) 
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v6i1.10393

Abstract

This study aims to examine the influence of digital marketing on sales growth at the small and medium enterprise (UMKM) Kerupuk Tempe Tiga Bintang in Tanjung Mulia Village. In the midst of rapid technological development, digital marketing has become an important tool for SMEs to expand their market reach and enhance competitiveness. This research employs a qualitative descriptive approach with data collected through interviews, observations, and documentation. The data were analyzed in depth to describe how the use of digital media contributes to sales activities. The findings indicate that the implementation of digital marketing through social media platforms such as WhatsApp, Facebook, and Instagram has a positive impact on increasing sales and brand awareness. Moreover, digital promotion strategies facilitate communication between business owners and consumers, strengthening customer relationships and trust. Therefore, it can be concluded that digital marketing plays a vital role in supporting the growth and sustainability of Kerupuk Tempe Tiga Bintang UMKM in Tanjung Mulia Village.
Co-Authors Mas Imam Temuju Nazwa Alya Alkhansa Nurbaiti Nurbaiti Nurul Rizkia Rahma Aulia Hasanah Sari Wulandari