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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora)
Putri Azahra, Nabila
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Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Meningkatkan Pemasaran Produk Perbankan Menggunakan Sistem Kluster Ekosistem Putri Azahra, Nabila; Sasongko, Raden rudy Adhi; Furkan, M.; Sjah, Taslim
JURNAL SOSIAL EKONOMI DAN HUMANIORA Vol. 11 No. 1 (2025): JURNAL SOSIAL EKONOMI DAN HUMANIORA
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jseh.v11i1.698

Abstract

This study analyzes strategies to enhance the marketing of banking products, particularly loans and savings, through an ecosystem cluster system. The case study of Bank BRI Praya is the central focus, revealing the implementation of cluster strategies by grouping SMEs, financial institutions, and local businesses into a single ecosystem to expand financial service access, foster partnerships, and strengthen capital flows. This approach aims to optimize local resource utilization, improve financial inclusion, and stimulate community business innovation. The study also identifies challenges in managing clusters, such as dependence on local economic health and the complexity of coordination among entities. The findings provide strategic insights into how ecosystem clusters can serve as effective tools to strengthen banking product marketing and promote sustainable regional economic growth
Co-Authors Furkan, M. Sasongko, Raden rudy Adhi Taslim Sjah, Taslim