Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Jurnal E-Bis: Ekonomi Bisnis Indonesian Journal of Innovation Studies
Indayani , Lilik
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Efektivitas Kualitas Produk, Review Influencer , dan Harga Terhadap Keputusan Pembelian Pada Produk Skincare The Originote Rahmawati, Vivi Indri; Indayani , Lilik; Yani, Muhammad
Jurnal E-Bis Vol 9 No 1 (2025): Vol. 9 No.1 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i1.2348

Abstract

Industri kosmetik di Indonesia tumbuh pesat, terutama produk perawatan kulit yang diminati wanita. Perubahan gaya hidup dan peran influencer meningkatkan perhatian terhadap kecantikan. Meskipun produk seperti The Originote populer, pembelian konsumen tetap dipengaruhi oleh kualitas, review influencer, dan harga. Penelitian ini berguna mengetahui pengaruh Kualitas Produk, Review Influencer dan harga terhadap keputusan pembelian produk The Originote. Penelitian ini berbasis kuantitatif, dengan populasi seluruh pengguna yang pernah membeli skincare The Originote di Sidoarjo. Teknik purposive sampling digunakan, dan sampel sejumlah 100 orang. Teknik pengumpulan melalui kuesioner diukur dengan skala likert. Teknik analisa data berbasis PLS-SEM dengan SmartPLS 3.0. Hasil penelitian membuktikan terkait Kualitas Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada produk Skincare The Originote, Review Influencer berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada produk Skincare The Originote, dan Harga berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada produk Skincare The Originote.
Brand Awareness, Image, and Product Quality Shaping Oppo Purchase Decisions: Kesadaran Merek, Citra, dan Kualitas Produk Mempengaruhi Keputusan Pembelian Oppo Muwafak , Muhammad Rafi; Indayani , Lilik
Indonesian Journal of Innovation Studies Vol. 26 No. 2 (2025): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i2.1814

Abstract

General Background: The rapid growth of the smartphone industry in Indonesia has created intense competition among brands to attract and retain consumers. Specific Background: Oppo has become a dominant player in the Indonesian smartphone market, supported by its strong marketing, brand image, and product innovation. However, despite its popularity, inconsistencies in previous research findings regarding the role of brand awareness, brand image, and product quality in consumer purchasing behavior reveal a Knowledge Gap. Aims: This study aims to analyze how brand awareness, brand image, and product quality contribute to purchasing decisions for Oppo smartphones in Sidoarjo. Results: Using a quantitative approach with 96 respondents and multiple linear regression, the findings show that all three variables significantly and positively influence consumer purchasing decisions. Novelty: This study integrates three core marketing constructs in one empirical model within the smartphone industry, strengthening the understanding of consumer decision-making in emerging markets. Implications: The results suggest that companies should enhance brand identity, maintain positive image perception, and improve product quality to sustain competitiveness and customer loyalty. Highlights: Brand awareness, image, and quality jointly shape consumer choices. Oppo’s marketing strength aligns with strong purchase behavior. Provides strategic insight for sustainable brand management. Keywords: Brand Awareness; Brand Image; Product Quality; Purchasing Decisions; Smartphone
Co-Authors Muhammad Yani, Muhammad Muwafak , Muhammad Rafi Rahmawati, Vivi Indri