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All Journal INJURITY: Journal of Interdisciplinary Studies Sciences and Clinical Pharmacy Research Journal
Sriwulandari
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Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Public Health Social Sciences

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Turning Followers into Customers: Marketing Communication Strategy of @Aw.Seserahankuningan Aisyah, Maya Nur; Fahmil Ulum, Tri Nurhamidah; Sriwulandari; Andriany, Dian
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 6 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v4i6.1457

Abstract

In the era ever-evolving technology, Instagram has grown into one of the most innovative technology platforms widely used as a promotional medium. Technological advances on Instagram not only facilitate interaction between brands and consumers, but also enable the development more creative and efficient marketing strategies. By effectively utilizing Instagram’s features, Instagram can increase brand awareness, attract new customers, and ultimately increase sales. This study aims to comprehensively analyze the communication strategies employed in the Instagram activities of the @aw.seserahankuningan account and to analyze the factors influenching followers’ trust in becoming customers and their impact on sales growth. The research method used is descriptive qualitative, utilizing the Integrated Marketing Communication (IMC) theory, which is effective for developing promotional programs. Data collection methods include observation, literature review, in-depth interviews with users of the @aw.seserahankuningan Instagram account, and documentation. The results of this study indicate that the @aw.seserahankuningan account has successfully attracted the attention of potential consumers, increased interaction, and build trust. Additionally, Instagram has proven to be an effective tool for promoting products and enchancing wedding gifts branding. The @aw.seserahankuningan account has successfully transformed its followers into loyal customers and supporters who are eager to recommend others to purchase the product.
Phytochemical Composition and Antibacterial Activity of Barringtonia asiatica (L.) Kurz Fruit Peel Extracts against Staphylococcus aureus and Escherichia coli Sriwulandari; Harfiansyah, M. Deddy
Sciences and Clinical Pharmacy Research Journal Vol. 3 No. 1 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/scpr.v3i1.5573

Abstract

The present study investigated the phytochemical constituents and antibacterial potential of methanol, ethyl acetate, and n-hexane extracts obtained from the fruit peel of Barringtonia asiatica against the bacteria Staphylococcus aureus and Escherichia coli. The powdered peel material was initially extracted through a maceration process using methanol as the solvent, after which the extract was fractionated with ethyl acetate and n-hexane to obtain different polarity fractions. Qualitative phytochemical screening was conducted to determine the presence of secondary metabolites, whereas antibacterial activity was assessed using the agar diffusion technique at concentrations ranging from 100 to 500 mg/ml. The phytochemical evaluation revealed that the methanol extract contained several bioactive compounds, including flavonoids, tannins, and terpenoids. In the antibacterial test, the ethyl acetate fraction demonstrated the highest inhibitory effect on both test microorganisms at a concentration of 500 mg/ml, producing inhibition zones of 16.42 mm against S. aureus and 11.37 mm against E. coli. Meanwhile, the methanol extract produced inhibition zones of 13.30 mm and 10.63 mm, respectively. The n-hexane fraction exhibited comparatively weaker activity, with inhibition zones measuring 7.45 mm against  S. aureus and 7.32 mm against E. coli. Overall, these findings suggest that extracts  derived from the fruit peel of B. asiatica possess antibacterial properties, with the  ethyl acetate fraction showing the most pronounced inhibitory activity among  the tested extracts.
Co-Authors Aisyah, Maya Nur Andriany, Dian Fahmil Ulum, Tri Nurhamidah M. Deddy Harfiansyah