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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Bisnis Mahasiswa
Chairiyah, Hasanatul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Debt to Equity Ratio, Perputaran Modal Kerja dan Current Ratio Terhadap Pertumbuhan Laba Industri Makanan dan Minuman di BEI Pada Tahun 2011-2015 Chairiyah, Hasanatul
Jurnal Bisnis Mahasiswa Vol 5 No 3 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.614

Abstract

Penurunan pertumbuhan laba terjadi pada perusahaan makanan dan minuman yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2011–2015. Penelitian ini bertujuan untuk menganalisis pengaruh Debt to Equity Ratio (DER), perputaran modal kerja (WCT), dan Current Ratio (CR) terhadap pertumbuhan laba. Populasi terdiri dari 14 perusahaan yang dipilih melalui purposive sampling, menghasilkan 65 observasi (13 perusahaan selama 5 tahun). Hasil penelitian menunjukkan bahwa DER, WCT, dan CR berpengaruh signifikan terhadap pertumbuhan laba, baik secara langsung maupun tidak langsung. Temuan ini memberikan masukan bagi manajemen dalam pengambilan keputusan keuangan untuk meningkatkan kinerja perusahaan
AKSELERASI DIGITAL MARKETING DAN ENGAGEMENT PELANGGAN DENGAN SOAR: STUDI KASUS PT CAPELLA MULTIDANA CABANG NIBUNG RAYA Chairiyah, Hasanatul; Sulistya Rini, Endang; Tryana Sembiring, Meilita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53527

Abstract

Competition in the financing industry pushes companies to be more proactive in using digital channels for marketing and customer communication. However, not every company succeeds in doing so. PT Capella Multidana Nibung Raya Branch, a financing company has been using Instagram as a marketing platform, yet its digital channel contributes only 10% to total sales, with an engagement rate of just 0.7%, which falls below the financing industry average of above 1%. This study aims to analyze the factors behind the low effectiveness of digital marketing and to formulate an acceleration strategy based on the SOAR framework (Strengths, Opportunities, Aspirations, Results). Using a qualitative case study approach, data was collected through in-depth interviews, observation of digital activities, content analysis, and marketing reports. The findings reveal that the branch has notable strengths, including a solid reputation, a strong showroom network, and high customer trust, but these have not been fully leveraged. Contributing factors include the absence of dedicated digital marketing staff, a lack of clearly defined digital KPIs, and inconsistent digital content management. The study proposes several strategies: establishing a digital marketing coordinator role, optimizing social media platforms, and improving digital collaboration with showrooms and agents.
Co-Authors Endang Sulistya Rini Meilita Tryana Sembiring, Meilita Tryana