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All Journal Judikatif: Jurnal Desain Komunikasi Kreatif
Edwin Buyung
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Arts Civil Engineering, Building, Construction & Architecture Computer Science & IT Industrial & Manufacturing Engineering

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Women's Career Jacket Design: Stylish and Practical Look for Motorcyclists in Bandung Muchlis; Dea Athiyyah Khalishah; Edwin Buyung
Judikatif: Jurnal Desain Komunikasi Kreatif Vol. 7 No. 1 (2025): Vol. 7 (2025) No. 1
Publisher : fakultas Desain Koomunikasi visual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/judikatif.v7i1.228

Abstract

This research aims to design a career women's jacket that supports motorbike riding activities in Bandung. Using the User-Centered Design (UCD) method, this research combines observation, in-depth interviews, and questionnaires to identify user needs. Observations show problems with the comfort, protection and appearance of the jackets currently used. Interviews with career women revealed a preference for weather-resistant and comfortable materials, sleek and fashionable designs, and additional features such as practical pockets and air space. The final design incorporates weather-resistant materials, stylish cuts, and additional features for comfort and safety. This jacket is expected to support the mobility and lifestyle of career women in Bandung, combining professionalism, comfort and protection.
Co-Authors Dea Athiyyah Khalishah MUCHLIS