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All Journal Jurnal Info Sains : Informatika dan Sains International Journal of Science and Society (IJSOC)
Firdausi, Sri Rachmi
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Computer Science & IT Materials Science & Nanotechnology Social Sciences

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Business Strategy Development Pharmacy Canvas Model Based Medical Vehicle for Increase Trust Consumers and Turnover Sale Sri Rachmi Firdausi
Jurnal Info Sains : Informatika dan Sains Vol. 13 No. 03 (2023): Informatika dan Sains , Edition December 2023
Publisher : SEAN Institute

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Abstract

The Covid 19 pandemic has had a major impact on global businesses, especially the pharmaceutical business. Wahana Medika Bekasi Pharmacy has experienced a significant decrease in turnover since the pandemic. Tight competition and pandemic conditions have contributed to the decline in turnover. One of the factors that needs to be studied is the business strategy applied that relevant solutions can be found to increase turnover. This study aims to analyze the right business strategy using the Business Model Canvas approach and SWOT analysis. Data collection was carried out by survey and in-depth interviews. Respondents consisted of 80 customers and 40 non-customers, 20 pharmacists, and 12 informants consisting of pharmacy owners and pharmacists. Data analysis used SWOT analysis with 9 BMC element mapping. The results showed that there were 6 elements of BMC found in the business strategy applied by the Wahana Medika Bekasi Pharmacy during the period, namely: customer segmentation, channels, customer relations, value proposition, key activities, and cost structure. The obstacles experienced in increasing turnover are customer data that has not been specifically segmented, low brand awareness, and less innovative promotion. A new business strategy is recommended by implementing 3 new elements, namely Key Partnership, Key Resources, and Revenue Stream. It is recommended that the business strategy with 9 BMC elements be used as an action plan in company managerial and conducted periodic evaluations. It is necessary to develop human resources and the application of information technology to optimize sales and promotions.
Development Strategy of Mutiara Farma Pharmacy, Babelan District, Bekasi Regency Through Telepharmacy Services Saribu, Jimmi Ellyas Dolok; Liandhajani; Firdausi, Sri Rachmi
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1417

Abstract

The study explores the strategic development of Mutiara Farma Pharmacy in Babelan District, Bekasi, through the integration of telepharmacy services. Health issues, including those related to lifestyle, diet, and environmental factors, pose challenges to public health in Indonesia, highlighting the importance of accessible healthcare services. Telepharmacy has emerged as an innovative solution, enhancing drug accessibility, cost efficiency, and patient satisfaction, particularly in underserved areas. This research utilizes a qualitative descriptive approach, employing SWOT analysis, in-depth interviews, observations, and Focus Group Discussions (FGD) to assess the impact of telepharmacy on service quality, patient engagement, and financial performance. Findings indicate that telepharmacy offers significant advantages, such as improved healthcare accessibility, increased operational efficiency, and higher customer reach. However, challenges remain, including the absence of in-person interaction, data security concerns, and technological dependencies. Despite these challenges, telepharmacy's potential to overcome geographical barriers and provide remote healthcare services offers valuable benefits for Mutiara Farma Pharmacy. The study concludes that telepharmacy can enhance the sustainability of pharmacy services by improving patient care, though further research is needed to explore its broader impact on customer relationships and community reputation.
Co-Authors Liandhajani Saribu, Jimmi Ellyas Dolok