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All Journal Ensiklopedia Education Review
Rere, Krisencia Indah Permata Celina
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Education Languange, Linguistic, Communication & Media

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PERLINDUNGAN HUKUM HAK KEKAYAAN INTELEKTUAL MEREK DALAM KONTEKS : PARFUM LOKAL MENIRU GLOBAL Rere, Krisencia Indah Permata Celina
Ensiklopedia Education Review Vol 7, No 1 (2025): Volume 7 No 1 April 2025
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eer.v7i1.3208

Abstract

Abstract: The rise of local "inspired perfumes" in Indonesia raises legal issues around trademark protection and fair competition. These products often mimic global perfume brands in name, packaging, and marketing, potentially violating laws like the Trademark Act and the Unfair Business Competition Law. This paper discusses misleading naming, design imitation, and pricing tactics that leverage brand association. Despite claims that the similarities are limited to fragrance or inspiration, using registered brand elements still risks deceiving consumers and damaging the original brand’s reputation. Enforcing intellectual property rights is crucial to ensure fair competition and protect consumers.Keywords: Inspired Perfume, Trademark Infringement, Unfair Competition, Consumer Rights, Intellectual Property Rights.
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