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All Journal Jurnal Ekonomi Journal Abdimas Paspama Service
Wanda Laksniyunita
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Computer Science & IT Economics, Econometrics & Finance Education Engineering Public Health

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INFLUENCE OF CONSUMER CONFIDENCE, PRICE, AND THE QUALITY OF SERVICE TO THE PURCHASING INTEREST OF USERS OF THE CITY TRANSPORTATION SERVICE ROUTEEK 03 CIANJUR Wanda Laksniyunita
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

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Abstract

This study aims to determine how much influence consumer confidence, price, and service quality have on the interest of users of public transportation services on the 03 Cianjur route, either partially or simultaneously. This type of research uses a descriptive method using primary data as research material. A total of 385 respondents were involved in this study. To obtain data, the authors use a questionnaire that was developed based on the indicators of previous research. Before the data was analyzed, the data was first tested for validity and reliability. In analyzing the data using multiple linear regression, t-test, F test, and coefficient of determination test with the help of SPSS 21. The results of the simultaneous significant test (F test) show that consumer confidence, price, and service quality simultaneously have a positive and significant effect. Meanwhile, the results of the partial significant test (t-test) show that the variables of trust and price have a positive and significant effect, for the service quality variable does not have a partially significant effect on buying interest. The value of the coefficient of determination is 0.217. This means that the variation of changes in the buying interest variable (Y1) can be explained or influenced by changes in the trust variable (X1), price (X2), and service quality (X3) of 21.7%. The remaining 78.3% is explained or influenced by other variables not examined in this study.
Empowering MSMEs Through Digital Marketing to Increase Product Sales R Dewi Pertiwi; Dewi Yolanda Putri; Wanda Laksniyunita
Abdimas Paspama Vol. 2 No. 1 (2023): Abdimas Paspama, December 2023
Publisher : Abdimas Paspama

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Along with the development of information technology, digital marketing has become an important tool to help MSMEs overcome various challenges in marketing and expand market reach. This research aims to analyze the effect of empowering Micro, Small and Medium Enterprises (MSMEs) through digital marketing strategies in increasing product sales to the community in Kayuambon Village, Lembang District, West Bandung Regency. The research results show that the MSME empowerment program through digital marketing in Kayuambon Village is effective in increasing the knowledge and skills of MSME players. Through training that includes the use of social media, product photography, and digital marketing strategies, participants are able to increase the visibility and sales of their products. MSME players have become more confident and creative in utilizing digital technology for marketing. This program contributes positively to local economic growth, showing that digital marketing strategies are strategic steps to empower MSMEs in the digital era
Co-Authors Dewi Yolanda Putri R Dewi Pertiwi