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Sucihati
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THE EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY PT. ASTRA INTERNATIONAL DAIHATSU SERANG Surti Zahra; Sucihati
Jurnal Ekonomi Vol. 11 No. 01 (2022): Jurnal Ekonomi
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.306 KB)

Abstract

In every business entity, especially in the field of services, it is essential to pay attention to the quality of service because it is directly related to customer satisfaction that the customer feels to create customer loyalty. This research aims to know the influence of service quality and customer satisfaction on customer loyalty at PT. Astra International Daihatsu Attack This type of research is quantitative descriptive research. The population of this study is car service customers at PT. Astra International Daihatsu Serang as many as 75 respondents. While the determination of samples using nonprobability sampling techniques with a saturated sample approach. The data used are primary data, obtained through the dissemination of questionnaires to a sample of 75 respondents. The analytical tools used are correlation, multiple linear regression, determination coefficient, and hypothesis test. The results of the first hypothesis test (H1) are known to be a significant value of 0.000 < 0.05 and a t-count value of 5,261 > t-table value 1.9935, so it can be concluded that H1 is accepted. The results of the second hypothesis test (H2) are known to be a significant value of 0.000 < 0.05 and a t-count value of 10,931 > a t-table value of 1.9935, so it can be concluded that H2 is accepted. The results of the third hypothesis test (H3) are known to be a significant value of 0.000 < 0.05 and an F-count value of 1413,177 > F-table 3.12, so it can be concluded that H3 is accepted. Moreover, the determination coefficient (R2) is 0.975 or 97.5%. Based on the hypothetical test results can be concluded that the quality of service affects customer loyalty, customer satisfaction affects customer loyalty, quality of service and customer satisfaction together affect customer loyalty
Pengembangan Paket Wisata di Desa Wisata Tambang Ayam Anyer: Pengabdian Fitrianingsih, Dwi; Sucihati
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3596

Abstract

This Community Service Program (PKM) aims to enhance local tourism potential through the development of tourism packages in the Tambang Ayam Tourism Village, Anyer, Serang Regency, Banten Province. Anyer is known for its high marine tourism potential, but this potential has not been optimally managed. The main problem faced by the community is the lack of integrated tourism packages that can integrate various attractions, culinary, cultural, and creative economic activities of the local community. Through this program, training, mentoring, and design of community-based tourism package models are carried out. The results of the activities show that the community is beginning to understand the concept of integrated tourism, is able to create simple tourism packages, and develops digital promotions to expand the reach of the tourism market. It is hoped that this program can become a model for sustainable empowerment in the development of tourism villages in Banten.
Co-Authors Fitrianingsih, Dwi Surti Zahra