Alfi, Alfiana Yuniar Rahmawati
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Analisis Pola Komunikasi Pada Penggunaan Fitur Polling Whatssapp Sebagai Media Voting Digital Alfi, Alfiana Yuniar Rahmawati; Widiyoko, Chandra Arie
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 5 No. 2 (2025): Mei - Agustus
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v5i2.2748

Abstract

This study discusses changes in communication patterns in the 'Aisyiyah Sampung organization group as an impact of the use of the polling feature on the WhatsApp application as a digital voting medium. The presence of digital technology allows polling activities to no longer be limited to the political realm, but also play an active role in the decision-making process in various activities. The purpose of this study is to determine the use of the WhatsApp polling feature in the context of group communication of the 'Aisyiyah organization and to analyze the communication patterns formed during the digital voting process. This study uses a qualitative approach with a case study method. Data were obtained through non-participatory observation, digital documentation, and in-depth interviews with selected informants from members of the 'Aisyiyah organization who were directly involved in the digital voting process. Data were analyzed using symbolic interaction analysis techniques to reveal the meaning and communication patterns formed. The results of the study show that the use of the 'Aisyiyah organization's WhatsApp polling feature in digital voting deliberations can create a structured, efficient, practical, and minimally conflicted communication pattern compared to open discussions. The use of this polling feature shows a collaborative communication model where each group member has an active role in voting. This creates a sense of collective involvement and responsibility, resulting in more effective decisions.
The Symbolic and Cultural Meaning Behind The Virality of “Dame Un Grr” On Social Media: Makna Simbolik dan Budaya dibalik Viralitas “Dame Un Grr” di Media Sosial Alfi, Alfiana Yuniar Rahmawati
Kanal: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2025): September 2025
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

The increasing public engagement in the 2024 Garut regional election campaign for the Syakur-Putri pair reflects a shift in how the public responds to local political communication. This campaign was conducted through two main channels: direct interactions such as community visits and field outreach, and massive digital campaigning via social media targeting young voters and marginalized groups. This study aims to analyze the effectiveness of the Syakur-Putri political campaign in fostering public engagement through the four dimensions of the Situational of Publics theory: problem recognition, constraint recognition, level of involvement, and referent criterion. A descriptive qualitative method was employed using observation, literature review, documentation, and in-depth interviews with the core campaign team, local media observers, and political party representatives. The results show that the campaign successfully mobilized the public from passive awareness to active participation. High levels of engagement were influenced by information transparency, responsive digital interaction, and the candidates’ simple and authentic image. The problem recognition dimension indicated that the public identified real issues such as infrastructure, education, and gender empowerment. In constraint recognition, external barriers were addressed through inclusive communication. The level of involvement reflected strong offline and online participation. Lastly, the referent criterion revealed strong social identification with the local values represented by the candidates. A communication strategy grounded in local narratives and relational approaches proved to be the key to campaign effectiveness at the regional level.