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All Journal IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Seli, Francelia Regina
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Computer Science & IT Control & Systems Engineering

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Analisis tingkat kepuasan pengguna Tiktok Shop berdasarkan UI/UX menggunakan metode Naïve Bayes Seli, Francelia Regina; A. Ineke Pakereng , Magdalena
IT Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Vol 4 No 2 (2025): IT-Explore Juni 2025
Publisher : Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/itexplore.v4i2.2025.pp211-220

Abstract

Technological advances that continue to develop have changed the way people carry out various activities, including online buying and selling transactions. Various e-commerce platforms are here to meet the Indonesian market, including Tiktok which in the form of a social tool that people like. The lesson wants to observe the satisfaction of Tiktok Shop users from UI/UX through the Naïve Bayes algorithm. This lesson uses the CRISP-DM method. There are stages of reviewing reports, efforts, models, readiness, appearance and reviews. 60 test data processed in Rapid Miner obtained results with a user interface accuracy level of 88.33% and a user experience accuracy level of 76.67%. This shows that the user interface and user experience are factors that influence the level of satisfaction of Tiktok Shop users.
Co-Authors A. Ineke Pakereng , Magdalena