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All Journal AKADEMIK: Jurnal Mahasiswa Humanis Jurnal Ilmu Ekonomi dan Bisnis
Harahap, Zainy Cholis Muda
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Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Customer Experience, Review Product dan Perceived Value terhadap Repurchase Intention Konsumen Shopee pada Mahasiswa Universitas Battuta Sahgira, Nadia Nur; Dewi, Henny Purnama; Harahap, Zainy Cholis Muda
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 5 No. 2 (2025): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v5i2.1441

Abstract

The rapid advancement of technology has significantly impacted various aspects of life, including the field of marketing. One of the effects is the increasing use of the internet and the growth of e-commerce in Indonesia, where Shopee has become the most widely used e-commerce platform. This study aims to analyze the influence of Customer Experience, Product Review, and Perceived Value on the Repurchase Intention of Shopee consumers among students of Battuta University. This study employs a quantitative approach with an associative research method. The population consists of 129 students from the 2023 cohort of the Faculty of Economics and Business at Battuta University. Using simple random sampling, 52 respondents were selected. Data were collected via WhatsApp questionnaires and analyzed using multiple linear regression in SPSS 25. The findings reveal that customer experience, product reviews, and perceived value significantly affect consumers’ intention to repurchase, both individually and collectively. These variables play a critical role in driving consumer behavior within e-commerce platforms. The analysis suggests that a substantial portion of repurchase intention is determined by these factors, emphasizing their strategic importance in online retail. The implications of this research highlight the need for e-commerce businesses to enhance customer engagement, encourage positive product feedback, and consistently deliver value. Strengthening these aspects can foster customer loyalty, improve satisfaction, and ultimately support sustainable business growth in the digital marketplace.
Pengaruh Pengetahuan Kewirausahaan, Motivasi, Lingkungan Keluarga dan Media Sosial terhadap Minat Berwirausaha Mahasiswa Muslim Hasibuan, Salmiah; Harahap, Zainy Cholis Muda
Jurnal Ilmu Ekonomi dan Bisnis Vol 1 No 2 (2023): Oktober, Jurnal Ilmu Ekonomi dan Bisnis
Publisher : Perkumpulan Konsultan Manajemen Pendidikan Indonesia (PKMPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65510/jieb.v1i2.30

Abstract

Upaya yang dapat dilakukan untuk menekan angka pengangguran adalah dengan menciptakan lapangan pekerjaan. Dalam menciptakan lapangan pekerjaan harus diiringi dengan semangat kewirausahaan. Tujuan penelitian ini adalah untuk mengetahui seberapa besar pengaruh pengetahuan kewirausahaan, motivasi, lingkungan keluarga dan media sosial terhadap minat berwirausaha pada mahasiswa FEBI UINSU Medan. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan analisis deskriptif dan jumlah sampel sebanyak 372 orang. Data yang berhasil diperoleh dari penyebaran kuisioner akan diuji dengan alat bantu aplikasi SmartPLS 3.2. Penelitian ini memperoleh hasil nilai t-value variabel pengetahuan kewirausahaan sebesar 3,873, motivasi sebsar 5,206, lingkungan keluarga 5,398 dan media sosial sebesar 0,403 dengan nilai t-tabel sebesar 2,25. Sehingga dapat disimpulkan variabel pengetahuan kewirusahaan, motivasi dan lingkungan keluarga berpengaruh sedangkan media sosial tidak berpengaruh terhadap minat berwirausaha mahasiswa FEBI UINSU Medan.
Co-Authors DEWI, HENNY PURNAMA Hasibuan, Salmiah Sahgira, Nadia Nur