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p-Index From 2020 - 2025
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All Journal Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka
Iketut Edy Mulyana
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Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PELATIHAN STRATEGI PEMASARAN UMKM PERHOTELAN NON BINTANG DI BANJAR KELOD - BALI: PELATIHAN STRATEGI PEMASARAN UMKM PERHOTELAN NON BINTANG DI BANJAR KELOD - BALI Septiani, Mira; Iketut Edy Mulyana
Jurnal Pengabdian Masyarakat Sabangka Vol 4 No 03 (2025): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v4i03.1482

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the hospitality industry such as hotels, villas, bungalows, and others often face challenges in determining effective marketing strategies both offline and online. This community service aims to enhance understanding and knowledge about applying appropriate marketing strategies for non-star hospitality industry. The methods used include socialization, practical marketing strategies, and evaluation. The partners in this activity consist of 15 owners or managers of MSME hospitality industries in Banjar Kelod, Lembongan Village, Nusa Penida District, Klungkung Regency, Bali. This training activity successfully increased partners' knowledge in implementing appropriate marketing strategies and supported partners to have competitiveness in the market.
Co-Authors Septiani, Mira